Regional Marketing Director - Salt Lake City, United States - APEX Service Partners

Description

Overview

Who We Are:

Apex Service Partners is a people-focused HVAC, plumbing, and electrical services group whose goal is to partner with and build for the long-term leading local brands around the country that represent the best places to receive residential service work and the best place to work for any tradesperson.

Overview:

As the Marketing Director for the Mountain West Region at Apex Service Partners, you will be responsible for leading and executing the marketing strategy to drive brand awareness, engagement, and revenue growth. You will oversee a team of marketing managers supporting field operations, as well as manage a digital team, social media team, and community engagement specialists. You will work closely with operational leadership to meet marketing objectives, including ROAS, call volume, lead volume targets, while managing budgets across multiple markets and locations.

Responsibilities:

• Develop and implement a comprehensive marketing strategy to drive brand awareness and customer engagement in the Mountain West Region.
• Manage and mentor a team of marketing managers responsible for supporting field operations.
• Lead the digital marketing team to execute campaigns across various online channels, including paid search, LSAs, email, social media, and websites.
• Oversee the social media team to create engaging content and manage social media channels.
• Collaborate with the community engagement specialists to develop and implement community engagement initiatives.
• Analyze market trends and customer insights to optimize marketing strategies and campaigns.
• Monitor and report on the performance of marketing campaigns, providing insights and recommendations for improvement.
• Collaborate with cross-functional teams, including operations, leadership and agencies, to align marketing strategies with business goals.
• Stay current with industry trends and best practices in marketing and management.

Requirements:

• Bachelor's degree in marketing, business administration, or related field; MBA preferred.
• 7+ years of experience in marketing and management, with a proven track record of driving marketing strategies and campaigns.
• Experience managing a team of marketing professionals, including marketing managers, digital marketers, and social media specialists.
• Strong leadership and communication skills, with the ability to motivate and inspire team members.
• Excellent analytical and problem-solving skills, with the ability to analyze data and make data-driven decisions.
• Knowledge of the Mountain West market and consumer behavior is a plus.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.
• Proficiency in Microsoft Office Suite and marketing software tools.

Benefits:

• Competitive salary
• Performance incentive bonus opportunity
• Health, dental, and vision insurance
• Retirement savings plan
• Paid time off and holidays
• Professional development opportunities

If you meet the requirements and are excited about the opportunity to lead the marketing efforts in the Mountain West Region for Apex Service Partners, we invite you to apply and join our dynamic team.