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- You will be located in Atlanta, GA - Hybrid
- You will report to the Sr Manager CRM
- Lead Email and SMS campaign initiation and execution while collaborating across Creative, Marketing, and Merchandising teams
- Partner with Creative and Merchandising teams to create compelling content, emphasizing the best in our product line while keeping in mind all Email and SMS best practices
- Develop, proofread, and edit internal and external written content.
- A/B test in Email and SMS channels to enhance both customer engagement and revenue
- Manage the monthly Email, SMS, and testing calendar
- You will provide troubleshooting support for campaign execution issues or other unexpected issues that arise
- Review the performance of campaigns in both channels daily, and help report performance of channels to partners within the CRM team, and Creative, Merchandising, and Executives
- Work experience as a specialist/manager with a minimum of 2-5 years in digital marketing
- Experience using marketing automation tools to personalize content and messaging in Email and SMS channels
- Proofreading and editing experience - accuracy is a must, and you have a great eye for it.
- Great at technology tools such as MS Office, Salesforce Marketing Cloud (SFMC), Davinci, Attentive
- Experience working for a digital marketing team.
Digital Marketing Specialist - Atlanta, United States - Qurate Retail Group
Description
Thank you for your interest in joining our team Qurate Retail Group comprises six leading retail brands - QVC, HSN, Ballard Designs, Frontgate, Garnet Hill and Grandin Road - all dedicated to providing a more human way to shop. Qurate Retail Group is the largest player in video commerce ("vCommerce"), which includes video-driven shopping across linear TV, ecommerce sites, digital streaming and social platforms.
The Opportunity
We're looking for an experienced Digital Marketing Specialist who will create content, implement content, and understand the data in both Email and SMS channels.
Since 1982, Ballard Designs has offered a unique curation of home furnishings and décor from all periods and provenance. Its designers travel the world for inspiration, translating the latest trends in fashion, color, and style into finely crafted products not found anywhere else. Ballard Designs is part of the Cornerstone brands - four interactive, aspirational home and apparel lifestyle brands that deliver inspirations that help customers enjoy, enhance, and celebrate life.
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Join us as we enrich life's everyday moments - including yours. Apply today
If you enjoy being a part of a team, creating experiences and delighting customers, you'll love it here. If you're excited about retail, fashion, media, social, live streaming, technology, customer service, design and more, you'll find amazing projects to work on. If you want to grow professionally and learn every day, you'll thrive with us. If you appreciate flexible working options, our Qurated community, where intentional connections matter and a company committed to diversity, equity and inclusion, you'll be amazed at what's available for our team members We offer a comprehensive Total Rewards package including competitive compensation, health care benefits starting on day 1, 401(k), paid time off, tuition reimbursement, employee assistance program, parental leave, paid volunteer hours, company discounts and much more. Best of all, working with Qurate Retail Group means friendly teams, ambitious projects and fast-moving careers
For Qurate Retail Group, our focus on diversity, equity and inclusion is deeply rooted in Our Principles. They call on us to Drive Progress, Act With Empathy, Be Brave, Embrace the Future, and Do What's Right so that everyone can thrive. We are committed to ensuring that our workplace provides equal employment opportunities for all team members and candidates and complies with all applicable federal, state, and local laws and regulations. As an equal opportunity employer, Qurate Retail Group is committed to a barrier-free employment process. If you need reasonable accommodations/support throughout, please contact us at for assistance.
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