- Assist the Manager, Product Content in the execution of a holistic digital product content strategy for the Digital Commerce channel with an emphasis on deploying product content that is optimized for both consumer engagement and etailer search engines.
- Support the development, deployment and optimization of best-in-class digital merchandising assets tailored to targeted etailer websites; emphasis on product copy, descriptions, bullet points, images, video, infographics, and technical documentation.
- Support syndication of thorough and accurate product information to online retailers via customer content management portals and product content management system (Salsify)
- Audit and document existing processes across the enterprise for developing and deploying digital product content.
- Develop a detailed monthly digital product content production/deployment calendar.
- Develop digital assets in a timely manner to support new Moen products on targeted etailer sites.
- Oversee Quality Assurance product copy and digital assets on key etailer sites.
- Analyze performance and impact of digital content investments with key etailer accounts to determine customer impact and ROI.
- Audit/assess each major etailer using the digital product content scorecard.
- Leverage internal and external data sources to gather relevant industry benchmarks.
- Oversee the day to day management of outside digital content vendors.
- Follow internal processes while also seeking ways to increase team efficiencies.
- Perform other duties as assigned.
- Bachelor's degree in Marketing, Communications, Business or a related field is required.
- Minimum of 3 years of experience inclusive of a minimum of 2 years of experience working in teams supporting the execution of product content marketing programs is required.
- Experience in consumer durables products is a plus.
- Demonstrated intellectual curiosity around product content marketing with a passion for developing best in class content.
- Demonstrated ability to manage multiple projects, adhere to deadlines.
- Proven team player comfortable working on multiple cross-functional teams.
- Familiarity with Salsify Product Content Management Platform is preferred.
- Proficiency in software applications such as Microsoft PowerPoint, Excel and Word.
- Demonstrated high level understanding of SEO, PPC and Display Advertising as it relates to digital copy.
- Familiarity with product content management platforms.
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Digital Commerce Content Specialist - Deerfield, United States - Fortune Brands
Description
Company DescriptionAt Fortune Brands Innovations, we believe that our innovation and success are fueled by the passion of our people and the strength of our teams. Together, we work to fulfill dreams of home by aligning around common goals, being agile in the face of change, holding ourselves accountable, and acting with integrity and transparency. We succeed when everyone belongs and strive to build a Home for All where all associates can be their true, authentic selves at work. Learn more about our culture here
At Fortune Brands Innovations, we support the overall health and wellness of our associates by offering comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates' unique needs. This includes robust health plans, a market-leading 401(k) program with a company contribution, product discounts, flexible time off benefits (including half-day summer Fridays per policy), inclusive fertility / adoption benefits, and more. We offer numerous ERGs (Employee Resource Groups) to support inclusivity and our associates' feeling of belonging at work.
Fortune Brands Innovation (FBIN) is built on industry-leading brands and innovation within our operating segments: water, outdoors and security. We have an impressive track record of strong financial results, market outperformance and growth, which translates into career and professional growth opportunities for associates. Please visit our website at to learn more
Job Description
The Digital Commerce Content Specialist will be responsible for aiding in the execution of Moen and/or House of Rohl digital product content strategy and related processes. The incumbent in this role will focus on how to best leverage digital product content to build the Moen and House of Rohl brand and maximize discoverability on key retailer websites including, but not limited to: Amazon, , , , and This position will require a collaborative mindset, strong process improvement skills, attention to detail, and broad ecommerce/digital acumen.
This role is designated as a hybrid role which includes working at least 3 days per week (Tuesdays, Wednesdays, Thursdays) in one of our main offices located in North Olmsted, OH, Maumee, OH, Deerfield, IL, or Oak Creek, WI to foster better collaboration, connection, and innovation.
Responsibilities
Equal Employment Opportunity
FBIN is an equal opportunity employer. FBIN evaluates qualified applicants without regard to race, color, religion, sex, gender identity or expression, national origin, ancestry, age, disability/handicap status, marital status, protected veteran status, sexual orientation, genetic history or information, or any other legally protected characteristic.
Reasonable Accommodations
FBIN is committed to working with and providing reasonable accommodations to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please contact us at and let us know the nature of your request along with your contact information.
