Marketing Director - Holmdel, United States - Adecco US, Inc.
Description
Our client has an exciting opportunity for a **Marketing Director** . This is a full time, onsite opportunity to work with an established organization with headquarters based in New Jersey.
Summary:
As the Marketing Director you will be responsible for developing and executing strategic marketing initiatives to drive growth, enhance brand awareness, and maximize profitability. You will lead a team of marketing professionals and collaborate closely with sales, product management, and other departments to achieve company objectives.
In this role you will:
+ Develop comprehensive marketing strategies aligned with company objectives, market trends, and customer needs.
+ Identify key target markets and segments, and develop tailored marketing plans to reach them effectively.
+ Conduct market research and competitor analysis to identify opportunities for growth and differentiation.
+ Define and maintain the company's brand identity, ensuring consistency across all marketing channels and materials.
+ Oversee the development of brand assets, including logos, messaging, and visual elements.
+ Implement brand guidelines and standards throughout the organization.
+ Conceptualize, plan, and execute integrated marketing campaigns across various channels, including digital, print, events, and promotions.
+ Manage the creation of marketing collateral, such as brochures, catalogs, presentations, and advertisements.
+ Monitor campaign performance and ROI, and adjust strategies as needed to optimize results.
+ Lead digital marketing efforts, including website management, SEO/SEM, email marketing, social media, and online advertising.
+ Develop and implement content marketing strategies to engage target audiences and drive traffic and conversions.
+ Stay updated on digital marketing trends and best practices, and incorporate them into the company's strategy.
+ Recruit, train, and mentor a high-performing marketing team, fostering a collaborative and results-driven culture.
+ Set clear goals and objectives for team members, and provide regular feedback and performance evaluations.
+ Promote cross-functional collaboration and communication to ensure alignment with overall business goals.
+ Develop and manage the marketing budget, allocating resources effectively to achieve maximum impact and ROI.
+ Track expenses and ROI for marketing initiatives, and report on budget performance to senior management.
Qualifications :
+ Bachelor's degree in Marketing, Business Administration, or related field; Master's degree preferred.
+ Proven experience in marketing management roles
+ Strong leadership skills with a track record of building and motivating high-performing teams.
+ Excellent strategic thinking, analytical abilities, and problem-solving skills.
+ Demonstrated experience developing and executing successful marketing campaigns across multiple channels.
+ Proficiency in digital marketing tools and platforms, including CMS, CRM, email marketing software, and social media management tools.
+ Exceptional communication and interpersonal skills, with the ability to collaborate effectively with internal and external stakeholders.
+ Results-oriented mindset with a focus on driving measurable business outcomes.
Offering:
+ Competitive salary in the range of 120,000-150,000
+ Health, dental, and vision insurance
+ Paid time off and holidays
**Pay Details:** $120,000.00 to $150,000.00 per year
Benefit offerings available for our associates include medical, dental, vision, life insurance, short-term disability, additional voluntary benefits, EAP program, commuter benefits and a 401K plan. Our benefit offerings provide employees the flexibility to choose the type of coverage that meets their individual needs. In addition, our associates may be eligible for paid leave including Paid Sick Leave or any other paid leave required by Federal, State, or local law, as well as Holiday pay where applicable.
Equal Opportunity Employer/Veterans/Disabled
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The Company will consider qualified applicants with arrest and conviction records subject to federal contractor requirements and/or security clearance requirements.