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- Develop and execute comprehensive marketing strategies to engage and grow our audience across email, website, mobile push notifications, paid media, in-studio signage, and more.
- Lead end-to-end email campaign management, including building, testing, scheduling, and deploying emails to various customer segments.
- Write clear, compelling, and brand-aligned copy for email campaigns, website content, product descriptions, mobile push notifications, paid advertising, and in-studio signage.
- Maintain a comprehensive calendar for email and digital marketing initiatives to ensure a well-coordinated approach to our communications.
- Track, analyze, and report on key metrics for email and digital marketing channels, sharing insights with stakeholders and refining strategies based on data-driven results.
- Develop and optimize automated workflows to support a holistic, engaging customer journey.
- Use behavioral and demographic data to define and implement targeted audience segments.
- Work closely with creative, design, product, and in-studio teams to create cohesive content that supports larger marketing initiatives.
- Maintain organized documentation of processes and best practices.
- 4+ years of experience in digital marketing, email marketing, or content strategy.
- A proven copywriter across email, website, mobile, and advertising channels.
- Proficient with email marketing platforms like Braze.
- Passionate about lifecycle marketing, audience segmentation, and automation.
- Analytical and data-driven when it comes to content optimization.
- Contribute to annual marketing plans and own new and existing campaigns.
- Establish efficient workflows for campaign scheduling and management.
- Demonstrate mastery of brand voice across communication touchpoints.
- Contribute to the optimization of campaign performance through data analysis.
Marketing Manager - New York - SoulCycle

Description
Job Title
SoulCycle Marketing Manager (Lifecycle)
About Us
We're a purpose-driven community that aims to redefine health and happiness through our mind-body-soul experience. We foster an open, diverse, and inclusive environment where everyone feels valued and respected.
Key Responsibilities
Lifecycle Marketing & Automation
Cross-Functional Collaboration & Support
Qualifications
Evaluation Criteria
Salary: $95,000 - $105,000
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