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  • Marketing Manager - New York - SoulCycle

    SoulCycle
    SoulCycle New York

    3 weeks ago

    Default job background
    Full time
    Description

    Job Title

    SoulCycle Marketing Manager (Lifecycle)

    About Us

    We're a purpose-driven community that aims to redefine health and happiness through our mind-body-soul experience. We foster an open, diverse, and inclusive environment where everyone feels valued and respected.

    Key Responsibilities

    • Develop and execute comprehensive marketing strategies to engage and grow our audience across email, website, mobile push notifications, paid media, in-studio signage, and more.
    • Lead end-to-end email campaign management, including building, testing, scheduling, and deploying emails to various customer segments.
    • Write clear, compelling, and brand-aligned copy for email campaigns, website content, product descriptions, mobile push notifications, paid advertising, and in-studio signage.
    • Maintain a comprehensive calendar for email and digital marketing initiatives to ensure a well-coordinated approach to our communications.
    • Track, analyze, and report on key metrics for email and digital marketing channels, sharing insights with stakeholders and refining strategies based on data-driven results.

    Lifecycle Marketing & Automation

    • Develop and optimize automated workflows to support a holistic, engaging customer journey.
    • Use behavioral and demographic data to define and implement targeted audience segments.

    Cross-Functional Collaboration & Support

    • Work closely with creative, design, product, and in-studio teams to create cohesive content that supports larger marketing initiatives.
    • Maintain organized documentation of processes and best practices.

    Qualifications

    • 4+ years of experience in digital marketing, email marketing, or content strategy.
    • A proven copywriter across email, website, mobile, and advertising channels.
    • Proficient with email marketing platforms like Braze.
    • Passionate about lifecycle marketing, audience segmentation, and automation.
    • Analytical and data-driven when it comes to content optimization.

    Evaluation Criteria

    • Contribute to annual marketing plans and own new and existing campaigns.
    • Establish efficient workflows for campaign scheduling and management.
    • Demonstrate mastery of brand voice across communication touchpoints.
    • Contribute to the optimization of campaign performance through data analysis.

    Salary: $95,000 - $105,000


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