Marketing Executive - Alpharetta, United States - Premier Golf Travel

Description

Job Description Job Description Premier Golf is a golf travel company located in downtown Alpharetta, Georgia offering golf vacations & packages to a multitude of destinations both domestically and internationally.

Since our inception in 1989 we have sent over 30,000 clients to the Ryder Cup and become a leader in international golf travel.

With the recent investment from Your Golf Travel, a UK based company, we are looking to expand our products and events and most importantly our team.

We are looking to hire enthusiastic and ambitious marketing executive to join our expanding and dynamic company.

The RoleUnder the supervision of the Premier Golf Marketing Manager, this role will be responsible for planning, creating, and executing integrated marketing strategies that drive awareness, engagement, and lead generation.

This position takes a hands-on approach to all areas of the marketing spectrum, with a digital-first approach. Take ownership of, and develop key marketing tools and digital platforms.

Work with the marketing manager to create seasonal content plans, activities, and campaigns that will drive maximum ROI.Utilize the vastly experienced Premier Golf team and depth of industry expertise to maintain and enhance Premier Golfs luxury brand status, ensuring best-practice marketing communications at all times.

Work with Premier Golfs agency partners, ensuring delivery of key strategies, including SEO, PPC, and above-the-line media.

This highly creative role will provide the successful applicant with the platform to learn, grow, and develop within a supportive and highly motivated team.

Make a direct impact on and measurable difference to a successful, growing business in an exciting and engaging industry.
Specific ResponsibilitiesDevelop and execute integrated marketing activities, including new product launches, destinations, events, strategic marketing partnerships, and services.

Generate measurable demand and lead generation resulting in clear ROI.Lead on customer lifecycle management, maximizing customer satisfaction, leading to increased client retention and growth in repeat business for targeted Premier Golf products & servicesDrive B2B partnerships with media outlets, tourism boards, and strategic partners.

Manage events, including trade shows and B2C activities across the USA.

Co-ordinate with the team, external partners, and third-party investment to ensure exceptional deliveryInfluence the overall marketing strategy utilizing insights and data to form short, medium, and long-term objectives.

Manage budgets and develop forecasting for marketing activities.
Support on the management and updating of the Premier Golf website as required, utilizing the backed system, WordPress.

Build, test, send, and report on segmented email communicationsManage Premier Golf Social Media accounts, develop a plan for activities, and execute, designed to drive engagement and growth across all platforms.

Develop content for digital platforms, including on-page, blog, and social media.

RequirementsRequiredBachelor's Degree in Marketing, Business, Management, or a related fieldExperience in Marketing, Management, or similar roleA strategic and creative thinker who is outgoing and an effective communicator.

Experience working in and building effective teams, managing and communicating with multiple stakeholdersHighly organized and efficientProven ability to work independently with limited day-to-day interactionDetail-focused, self-motivated, and proactiveExperienced at managing projects - including communication, timelines, budgets, and deliveryDesire to achieve best practice delivery across all elements of the roleBeneficial skills includeExperience with: social media platforms, website CMS Systems, design & video editing softwareExperience in event planningA passion for Travel and/or Golf/SportsBenefits$50,000 - $55,000 per yearHealth BenefitsPTO BenefitsPaid HolidaysRetirement FundPersonalized development plansHonest feedback and coaching sessionsFamiliarization trips to our destinations to help build your product and travel knowledgeIn-house training programs tailored to our departmentPremier Golf is an equal opportunities employer which means we treat people fairly.

We welcome applications from all suitably skilled persons regardless of their gender, age, race, disability, ethnic background, religion/belief, sexual orientation, gender reassignment or marital/family status.

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