SENIOR MARKETING DIRECTOR - New York, United States - Solomon Page Fashion & Beauty
Description
Our Performance Apparel client is seeking a Senior Marketing Director who will be responsible for the management and positioning of a Men's and Women's Performance lifestyle brand.
This person will play a key role in developing brand direction and growth strategy in addition to nurturing their loyal account following.
This includes management of all above and below the line marketing and advertising efforts, PR, and digital and social media strategies.
This position requires a candidate with strong interpersonal skills who can maintain effective and cooperative partnerships with wholesale accounts and strategic partners with an appreciation for what the Wholesale and Specialty channels have in the development of the business.
The ideal candidate is a collaborative team player and quick to see the big picture and ensure consistency of message.
The Marketing Director must have a strong sense of the athletic, performance, and athleisure lifestyle including the importance of fabric technologies and sustainability attributes, brand partnerships, and activations.
You must be comfortable in an entrepreneurial environment where ideas are awarded for their ability to drive the brand forward, increase brand engagement, and ultimately meet the business goals.
This Director level position operates on a hybrid schedule out of their New York City office. The salary range is $170,000 – 200,000 BOE.Responsibilities:
Provide directions for ecommerce, both owned and wholesale, to ensure the brand message and product presentation are being appropriately executed in the digital space
Manage the development and oversee the execution of a strategic, multi-prong marketing plan to support company-wide initiatives and objectives
Oversee all marketing projects and activities to ensure they stay on track and on budget
Dynamically drive creative thinking to define and execute branded communications
Serve as a partner to merchandising using an understanding of customer behavior and trends to help inform product and marketing strategies
Manage internal and external teams responsible for implementation of the marketing strategy and vision
Conduct regular meetings with company leadership to report status on all marketing-related activities and how they perform in relation to overall company goals
Create and maintain the company's marketing budget, allocating resources to each project and department as appropriate
Demonstrate comfort-level reviewing and making recommendations regarding optimization of ROAS / ROI, CAC, Conversion, and other revenue driving / acquisition KPIs
Work with external agency on Social Media cadence and messaging
Drive success across the organization with an ability to accept autonomy with the appropriate level of support and a willingness to give credit where credit is due
Qualifications:
Bachelor's degree
Proficient in PowerPoint, Excel, Google Ad Manager, Google Analytics, Shopify, and Facebook Ad Manager
Experience reviewing and making recommendations regarding optimization of ROAS / ROI, CAC, Conversion, and other revenue driving / acquisition KPIs
8+ years of experience in Marketing / Performance, with a proven track record of growing awareness, consideration, and sales
Strong written and communication skills
Strategic thinker who can drive creative problem solving
Ability to approach the job with a "whatever it takes" attitude to get the job accomplished – no job is too small
Strong quantitative ability to understand and interpret data
Open-minded, with an ability to work across and up and down the company
Entrepreneurial attitude
Experience working with an external partner as the point of contact and direction for growth
SAVE THE DATE
Solomon Page Fashion & Beauty will be exhibiting at the Fashion Career Fair.
Interview from the comfort of your home on Thursday, April 18th from 1pm to 5pm Eastern via video chat.
This event is open to experienced, wholesale fashion industry job seekers. Registration is required. Visit for more details.
Sorry, store/field positions will not be represented at this event.
#FCF2024