- Conduct comprehensive testing and validation of all in-app CRO tests prior to launch, ensuring a flawless user experience and minimizing the risk of bugs.
- Perform end-to-end testing of A/B experiments to validate proper audience targeting and confirm intended user experience.
- Partner with cross-functional QA teams and Product to ensure that new features are properly configured and that the supporting customer experiences function as intended.
- Help maintain accurate and up-to-date documentation for marketers on test designs and best practices for implementation (wikis, process docs, quips).
- Oversee the maintenance and continuous updating of the current Figma board, ensuring accurate visual representation of app experience.
- Work with web and product QA teams to develop and refine global ways of working.
- Report on QA process findings and escalated issues (issue types, root causes, business impact, time to escalation, path to resolution).
- Proactively monitor and triage trouble tickets assigned to the App CRO team, ensuring prompt resolution of any setup-related issues that may arise.
- Update App CRO JIRA tickets with relevant details such as screenshots, launch and end dates, and comprehensive testing documentation (quips, wikis, FIGMA).
- Minimum of 5 years' experience in marketing or related technical roles supporting customer acquisition programs — preferably in mobile app roles with multichannel responsibilities (mobile web and desktop).
- 5+ years of hands-on experience in quality assurance, UX testing, and execution of multichannel campaigns.
- Experience working directly with business stakeholders and technology teams on requirements gathering.
- Technically capable with excellent verbal and written communication skills.
- Experience working in Jira or similar project/workflow management software.
- Bachelor's degree in Business, Marketing, or a related field of study.
- Experience with A/B testing methodologies and tools.
- Experience with conversion optimization for subscription-based services.
- Fundamental understanding of how JSON and HTML can be used to optimize the user experience.
- Experience testing and QA'ing in other languages a plus.
Global Organic Mobile Acquisition QA Manager - Newark, United States - BEPC Inc. - Business Excellence Professional Consulting
Description
BEPC is looking for a Global Organic Mobile Acquisition QA Manager in Newark, NJ to join our fast-growing team of consultants
W2 Contract: 9 months with opportunities for extensions based on business needs and performance.
**Hybrid Position in Newark, NJ**
Pay Range: $ /hr. plus we offer Medical, Dental, Vision and Life Insurance benefits
About This Role:
The Global App Growth Marketing team is looking for a QA Manager to assist with the coordination and quality assurance of A/B tests in support of our global non-member program. This person will be the primary Q/A support across our global markets for the in-app testing program and have the opportunity to work with marketers to provide best in class experiences for our users and to enhance our acquisition efforts.
The role requires a keen sense of detail, passion for results, a commitment to action-oriented analysis, an attitude that anything is possible, and a relentless focus on the customer. The right candidate will thrive in a highly entrepreneurial, fast-changing, and collaborative environment where people are driven, enthusiastic, collaborative, and not afraid to take risks. Your mission (and ours) is unique and powerful: fill hearts, minds, and souls with premium audio content that enables learning and literate entertainment.
Responsibilities:
Basic Qualifications:
Preferred Qualifications:
BEOCS