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Manager, Membership and Direct Marketing - Uniondale, United States - Brooklyn Museum
Description
Manager, Membership and Direct MarketingThe Brooklyn Museum is a world-renowned cultural institution dedicated to preserving and showcasing art, history, and heritage.
Our mission is to bring people together through art and experiences that inspire celebration, compassion, courage, and the will to act.
Our vision is to serve as an institution where art is a powerful force for personal transformation and social change.
Celebrating our differences and learning about our diverse communities through our collections, exhibitions, and programming is the core of who we are and what we do.
We are committed to creating and cultivating a diverse community of talented, passionate people who are inspired to make the Museum an important hub of community activity and a great global destination.
About the role
Our Membership program is poised for rapid growth with a blend of special ticketed exhibitions and exhibitions highlighting our mission and deep interest in social justice.
The Manager, Membership and Direct Marketing plays a key role in the acquisition, engagement, and retention of members by coordinating and executing multichannel membership campaigns and supporting a robust schedule of member communications.
They will also support the expansion of our donor base by managing Annual Fund appeals and online giving channels.In addition, they are responsible for monitoring and reporting on campaign performance metrics to help the team make data-driven decisions to further optimize the Museum's fundraising program.
ResponsibilitiesCoordinate efforts to acquire, engage, and retain members and donors through multiple channels, including direct mail, email, digital marketing, web copy, print collateral, and more by:
Working closely with the Director of Membership to establish strategic mailing and production calendars
Liaising with external vendors (consultants, list brokers, and mail houses) in the production of campaigns
Shepherding campaigns through design and content approval processes, often between many different stakeholders
Create and/or review copy related to Membership and Annual Fund initiatives to ensure alignment across channels and impact on constituents
Own and maintain the Development-wide communications calendar to ensure coordinated outreach efforts to various audiences
Partner with colleagues across the Museum to build a cohesive marketing and communications plan, ensuring that all efforts not only support member engagement and revenue generation but also reflect the Museum's fundraising strategy and current voice
Using the Tessitura CRM, create, maintain, and review membership mailing lists, utilizing segmentation strategies where appropriate to maximize engagement
Create weekly Membership fulfillment reports, and work with an offsite mail house on timely delivery of Membership materials
Conduct testing to further optimize messaging, timing, and formatting of campaigns
Analyze and report on campaign results and engagement trends to identify areas for continued growth and stewardship opportunity
Perform other duties as assigned
Qualifications
Bachelor's degree and/or at least three years of demonstrated experience in direct response marketing, project management, and/or digital fundraising in a museum or similar membership-based organization
Understanding of membership and philanthropy, as well as industry trends
Strong organizational skills, sharp attention to detail, and an appetite for problem solving
Excellent time management, capacity to handle multiple tasks, and ability to prioritize among competing deadlines
Diplomacy and enthusiasm when working with staff, volunteers, Museum Members, and the general public
Strong proficiency in Microsoft Office, especially Excel
Experience working with fundraising software, such as Tessitura, and marketing platforms
Highly proficient in written and verbal communications, with strong grammar, vocabulary, and composition skills, a plus
Reports to:
Director of Membership
Position type:
Full-time
Salary:
$69,360
Union status:
Union—UAW Local 2110
FLSA status:
Exempt
Schedule:
35 hours per week, Monday–Friday, 9 am–5 pm. This position is subject to occasional overtime and weekend hours.
If you have questions about our online application system, get in touch with us at .
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