Analyst - Boston, United States - MERGE

Description

Merge Storytelling and Technology

MERGE promotes health, wealth and happiness in the world by merging storytelling with technology and offers marketing and technology clients full-service capabilities including strategy, creative communications, experience engineering, performance marketing, media and digital platform development. MERGE has enduring client partnerships with American Express, T-Mobile, LG, Subway, Kate Spade NY, Coach, The North Face, Meta, Adobe, BlueCross BlueShield, Abbott, Astellas, Supernus, CSL, GE Healthcare, Broward Health, Indiana University Health, Nationwide and Morgan Stanley. With 800 employees across offices in Atlanta, Boston, Chicago, Denver, Kansas City, Montreal, New York City and Los Angeles, MERGE uses a talent-to-task process that enables clients to think higher and feel deeper about their customers. For more information, visit

Promote Health, Wealth & Happiness

We are committed to promoting health, wealth, and happiness in the world by partnering with purpose-driven clients in purpose-driven industries such as healthcare, financial services, and consumer products. Our deep vertical expertise and category insights stem from decade-long partnerships with our top clients.

Emerge to the Top of Your Career

At MERGE, we strive to create a superior work experience where talented and ambitious people grow. An experience that encourages people to think higher and feel deeper. An experience where people engage minds and hearts to do the best work of their careers.

As our Analyst, you will...

Support performance reporting and analysis for various client engagements, including traditional, digital, and social media programs. The goal is to maximize our clients' return on marketing investment through ongoing program measurement, disciplined in-market testing, and results-based performance management.

Be Accountable and Responsible

• Collaboration with cross-functional teams to define measurable program goals and objectives
• Development of measurement plans outlining project objectives, measurement framework, data sources, and reporting frequency
• Collaboration with technical teams to implement and test tracking prior to project delivery, including tracking tag generation from website analytics systems (e.g., Google/Adobe Analytics) and/or ad serving systems (e.g., DCM,)
• Ongoing tracking, maintenance, and issue resolution with regard to measurement framework while programs are in market (e.g., monitoring ad delivery, confirming tracking tags are working)
• Aggregation of data from various sources (including but not limited to: site analytics, third party ad servers, social listening platforms, call center data, CRM, etc.) into integrated report templates or dashboards
• Data review and analysis, as well as presentation of findings to internal teams and/or clients
• Supporting the overall Analytics vision for the agency, including ongoing refinement, implementation, and maintenance of processes, tools, and templates

These are the qualifications we're looking for

• 1+ years of professional experience with marketing campaign and/or website analytics
• Experience with web site analytics packages (Google, Adobe), online ad serving systems (DCM), and dashboarding tools (e.g., Datorama, Tableau)
• Proficiency with Microsoft Excel and PowerPoint
• Strong qualitative and quantitative skills
• Detail-oriented and well organized
• Strong communication skills (written & verbal)
• Ability to work independently as well as part of a team
• Bachelor's degree required, preferably in Business, Mathematics, Statistics or Economics; advertising, direct marketing, CRM or digital background desirable

#LI-NT1

#LI-HYBRID

And here's how we live our values at MERGE

• Ability. Mastering our craft
• Agility. Delivering with a growth mindset
• Humility. Collaborating for shared success

MERGE is proud to be an Equal Opportunity Employer

MERGE welcomes and celebrates diversity regardless of race, religion, color, national origin, gender, sexual orientation, veteran status or people with abilities. We believe that the more diverse we are, the more creative our work will be