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- In conjunction with key contacts at Harvard Business Publishing (HBP) and within HBS, design new processes and identify cross-functional impacts with new and ongoing collaborations; monitor ongoing metrics and identify process improvements and next steps
- Identify potential B2B opportunities across the HBS Online course portfolio; work with B2C product managers to identify and meet B2B needs in new product briefs
- Lead product planning for B2B-specific projects, working in conjunction with B2C counterparts to ensure optimal use of content across HBS Online
- Analyze customer and company feedback (often from Chief Learning Officers) to help define and prioritize new features and drivers for success Product Development & Delivery
- Act as liaison with HBS Online Content Development on applying B2B market and customer insights to course development process
- Analyze potential resellers, or other novel B2B partnerships, identifying potential operational constraints or opportunity costs, and making recommendations on whether economics and strategy are favorable Market Awareness
- Perform market research to help inform B2B market positioning, key benefits and pricing; use insights to suggest updates to website and other tools
- Track online learning trends across the globe; identify areas of opportunity (e.g., Indian CSR act); track metrics related to Strategic Alliances collaboration with HBS Executive Education Global sales team Business Development & Operations
- Assist Strategic Alliances sales team with fostering critical relationships with institutions and/or companies that could leverage or promote the products with their customers, employees or clients
- Work with Marketing and Creative teams to develop and update necessary collateral and tools for institutional customers and to enable the sales team
- In conjunction with Compliance and Marketing teams, review and approve proposed uses of HBS Online name and logo, applying HBS Online brand standards Metrics and Reporting
- Responsible for defining and reporting on metrics to analyze B2B channel success; draft presentations on applicable metrics, objectives, success and strategy
- Work in collaboration with data management practice to develop and refine B2B related dashboards, ensuring the team has relevant information to inform operational improvement and forecasting activities
- Be responsible for other duties as assigned
B2B Product Advisor, HBSO - Boston, United States - Harvard University
