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- Conduct detailed market research related to customers, competitors, and channel partners.
- Develop and execute marketing strategies and plans for a consulting, professional services and software solutions company.
- Define the public-facing voice and style of the organization across website, social channels, and digital collateral
- Plan, direct, coordinate and execute marketing campaigns, such as brand building, conversational marketing, email, social, and others
- Manage all marketing projects from start to finish
- Organize events, including company-hosted events, client events, conferences
- Oversee social media marketing strategy and content marketing
- Conduct market research to understand demand and competitive environment
- Work closely with sales to support and enhance all relationship-based business development efforts
- Manage departmental budget and expenditures
- Oversee the department, including team management and mentorship
- Report to senior leadership on a regular basis, with a strong focus on quantifiable results and return-on-investment
- Bachelor's degree in business, marketing, communications, or related field
- 5+ years' Experience in marketing professional services ideally in the technology sector
- Experience managing a marketing team
- Proven marketing campaign experience
- Attention to detail, effective time management skills and the ability to multitask
- Proven ability to manage budgets
- Professional and proactive work ethic
- High competence in project and stakeholder management
- Excellent interpersonal, written, and oral communication skills
- Experience with digital marketing forms such as social media marketing and content marketing.
- Competency in relevant marketing and sales automation tools
Marketing Director - Vienna, United States - Radiant Digital
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Job Description
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Requirements