Customer Lifecycle Manager - Charlotte, United States - Brightspeed

Description

Brightspeed is looking for a Customer Lifecycle Manager to join our team As a Customer Lifecycle Manager, you'll design CRM strategies that match Brightspeed business needs with customer needs – everything from welcome & onboarding journeys, to key customer marketing initiatives, to recurring and ad-hoc critical communications.

As A Customer Lifecycle Manager, Your Responsibilities Will Include:

• Design, manage and optimize customer lifecycle campaigns thru key CRM channels
• Own creative development and contact strategy for recurring and ad-hoc customer communications
• Support the creation of a customer-centric lifecycle strategy that deepens product and service awareness, and optimizes customer lifetime value
• Identify customer segments for targeted marketing programs and plan customer offers and incentive programs to deliver ROI-positive results
• Support the design of churn-reduction journeys for key customer segments
• Design reporting requirements to ensure ongoing testing, learning and analysis of key campaigns

What It Takes To Catch Our Eye:

• Bachelor's Degree in Business Administration, Marketing or related field
• 5+ years of Marketing, CRM, Customer Lifecycle, Direct Marketing, Digital Marketing or relevant experience
• Strong business acumen and excellent written and oral communication skills
• Self-starter with the ability to manage competing priorities, driving both strategic and tactical activities in parallel
• Experience leading and influencing both internal and external teams in an ambiguous environment while maintaining a customer centric philosophy is paramount
• Knowledge in fundamental business principles of customer journey or customer lifecycle mapping
• A "get stuff done" attitude and work ethic to match

Bonus Points For:

• Master's Degree
• Experience in developing customer journey frameworks
• Knowledge of Marketing Technology systems such as Adobe and Salesforce
• Telecommunications industry experience

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WHY JOIN US?

We aspire to contemporary ways of working.

At Brightspeed, we have roles that are designated as remote, hybrid, office or field-based, depending on the position, business needs and individual circumstances. We have a brand new, state-of-the-art corporate HQ in Charlotte, NC and we prioritize hiring talent in the Charlotte area, whenever possible, to make it a truly vibrant destination for our hybrid workforce. We also invest in technology that enables our entire team to stay connected. Why? Because Brightspeed recognizes the value of finding the best talent for the job, wherever they may be.

We offer competitive compensation and comprehensive benefits.

Our benefits and paid time off programs reflect our underlying belief in promoting overall wellness through physical, emotional and financial health. Brightspeed offers a comprehensive benefit program, including competitive medical, dental, vision, and life insurance; an employee assistance program; a 401K plan with company match and a host of voluntary benefits.

Diversity, equity and inclusion are at the center of our grounding belief in Being Real.

When we bring our authentic selves to work, everyone is better as a result. A diverse team helps us be fierce advocates for more accessible, inclusive and high-quality internet, because we believe doing so promotes equity in the communities we serve.

Brightspeed is an Equal Opportunity Employer

For all applicants, please take a moment to review our Privacy Notices:

• Brightspeed's Privacy Notice for California Residents
• Brightspeed's Privacy Notice