- Works in coordination with Brand Lead on the day-to-day management of an assigned category of business.
- Partners with cross-functional partners (design, content design, engineering, packaging) throughout the global product development process in coordination with respective cross-divisional brand teams to ensure strategies, tactics, and deadlines are met.
- Independently completes consumer and competitive research projects to provide strategic recommendations that support brand strategy and product development.
- Collaborates with global subsidiaries to address global needs and market feedback; supports global information needs.
- Helps present analysis of business to internal management and global subsidiaries.
- Strives to be the brand and product expert in the creation of global marketing tools and assets (such as packaging, ecommerce product pages, advertising assets, etc.) in conjunction with marketing communication and commercial team counterparts.
- Some travel required.
- 1-3 years of product development or marketing experience in consumer products (or MBA preferred).
- Strong analytical skills with experience in Excel.
- Strong communication and presentation skills (written and verbal).
- Ability to handle a high volume of work while maintaining accuracy and attention to detail.
- Strong organizational skills with ability to prioritize work to meet important deadlines.
- Excellent interpersonal skills and ability to work effectively with individuals at all levels.
- Excellent follow-up skills.
- Computer proficiency: MS Excel, Word, Outlook, PowerPoint.
- Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves.
- We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
- We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
- We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.
Senior Marketing Associate, Global Brand Marketing - East Aurora, United States - Mattel
Description
CREATIVITY IS OUR SUPERPOWER. It's our heritage and it's also our future. Because we don't just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.
The Opportunity:
Fisher-Price is currently seeking a Senior Marketing Associate, Global Brand Marketing, based in East Aurora, NY. This role will focus on global brand strategy, line architecture and product development for the Fisher-Price portfolio to achieve financial growth and profit targets. The Senior Marketing Associate will work cross-functionally to scale the portfolio, develop new products, and increase profitability
What Your Impact Will Be:
What We're Looking For:
The annual base salary range for this position is between $76,000 and $100,000.
**This range is indicative of projected hiring range, however annual base salary will be determined based on a candidate's work location, skills and experience.
Don't meet every single requirement? At Mattel we are dedicated to building a diverse and inclusive workplace, so if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors: