Description

NUTRLBrand Activation Manager(BAM)

Employment Type: FullTime

Duration: 18weeks

Location:Grand Rapids,MI

Summary:

Join the world-renownedAnheuser-Busch family, where passion meets innovation. We areseeking a dynamic and strategic Brand Activation Manager to drivebrand presence, sales, and consumer engagement for the NUTRL brandin Grand Rapids, MI. As a pivotal member of our team, you will leadthe charge in ensuring NUTRL remains at the forefront of the marketby supporting a national sampling program. The Brand ActivationManager will oversee the execution of weekly on-premise andoff-premise sampling events in key accounts. Candidates must behighly motivated and results oriented. With Advantage, you'll be apart of an established and fast-growing company driven bygroundbreaking ideas and an innovative culture. Responsibilities:Develop and execute comprehensiveactivation strategies to achieve sales and brandobjectives.

Establish and maintain strong relationships with keyaccounts and the local wholesaler.

Sell in brand programming to keyaccounts.

Lead theplanning and execution of brand activations, special events,sponsorships, and promotions.

Manage all aspects of BrandAmbassador team including recruitment, training, weekly eventexecution, and reporting.

Provide guidance and support to the Brand Ambassador teamto ensure alignment with company objectives.

Responsible for activation recaps,metrics, and overall event success.Mange local budget & budgetreporting/reconciliation.

Perform pre-calls and checklists in preparation forsampling events.

Local asset management - ensuring Brand Ambassadors areproperly equipped with merchandise and materials needed to executesampling events.

Monitor event execution while ensuring all key brand KPIsare achieved.

Submit program deliverables accurately and on time eachweek.

Knowledge oflocal nightlife/events and local alcohol beveragelaws.

Qualifications:

Must be of legal drinking age(21+).

Driving isan essential function of this job and therefore you must be able tomaintain a valid/current driver's license and have access toreliable transportation.

Access to a computer with Microsoft Office and homeinternet access.

Personal smartphone with the ability to communicate/reportwhile in the field.

Available to work 40+ hours per week, including nights andweekends.

2 yearsof beverage company and/or distributor experience.

Prior experience with eventproduction and management of teams of brand ambassadors, brandpromotion, working with wholesaler and accounts, brand samplingpreferred.

Musthave Excel and PPT experience.

Excellent written and verbalcommunication skills.

Professional demeanor and strong workethic.

Strongleadership and communication skills.

Organizational skills to meet weeklydeadlines.

What WeOffer:

Competitive salary.Monthly auto & techstipend.

Opportunities for professional development and careeradvancement within Anheuser-Busch.