Content Marketing Manager - Atlanta
1 month ago
Job summary
The Safe-Guard Marketing and Sales Enablement (MSE) team supports our clients and retail platform partners in educating and selling vehicle protection products both in-showroom and online for top automotive brands like Porsche, Volkswagen, and more.The MSE department crafts fully branded marketing and sales materials and develops new content to drive dealer engagement and increase consumer awareness and consideration for vehicle protection products. As the Content Marketing Manager, you will oversee the content development lifecycle from ideation to publication,
Serve as the primary content authority for all MSE projects.
Develop implement manage the comprehensive SGI content calendar. Lead strategic allocation of content resources work with contractor writers editors assign projects based on expertise capacity project requirements ensure optimal outcomes.- Evaluate implement AI tools technologies enhance content creation optimization distribution processes balance automation human creativity maintain authenticity quality.
- Collaborate develop messaging consistency strategic alignment multiple channels monitor performance analytics tools provide regular reports insights inform future decisions demonstrate ROI Guide development execution high-priority initiatives ensure messaging consistency strategic alignment Other duties dictated departmental priorities The above statements intended describe general nature job should not construed all-inclusive list position responsibilities Job Requirements Bachelor's degree marketing communications journalism related field 5+ years experience managing editorial calendars workflows resource allocation Strong understanding SEO principles techniques digital best practices Experience management systems analytics software Knowledge AI applications creation marketing generative tools platforms Excellent writing editing proofreading skills meticulous attention detail leadership abilities contractors team members balance creative analytical decision making Must positive working attitude thrive fast-paced environment Company Benefits Medical Dental Vision Insurance Flexible Spending Account Health Savings Account Short-Term Long-Term Disability Life Insurance Paid Holidays Vacation Employee Referral Program Assistance Program Wellness Programs Paid Community Service Opportunities Tuition Reimbursement Training Personal Development More About Safe-Guard Products International:
Job description
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