Senior Creative Strategist - Utah

Job summary

We're looking for a Senior Creative Strategist to join our team at Fall Line Digital. As the owner of performance creative from idea to execution to iteration you will define clear creative plans for products and campaigns.
You will decide exactly which ads get made and why name document each ad by emotion concept format intended outcome lead graphic design team systematize what works turn top-performing ad concepts design patterns repeatable creative library scales performance across accounts ensure creative ideas clear intentional concrete before execution
Build creative repeatable iterable designed scale Execution direction hands-on content designing editing scripting shooting occasionally paid go ski shoot UGC dream job Set direction broader creative team lean domain experts don't need constant feedback once guardrails clear take responsibility clarity upfront iteration purposeful reactive Spot on-brand off-brand creative confidently explain decisions rationale maintain brand integrity trust Comfortably own decisions lead others defined scopes work aligning ambition client retainers deliver high-quality work time allotted hours Our goal reduce reactive feedback increasing clarity concept strength decision-making upfront About You care deeply people consume content online quickly decide keep watching scroll have strong instincts visuals copy UGC comfortable writing editing short-form performance-oriented copy detail-oriented organized fast-paced environments enjoy collaboration don't hand-holding curious performance data drives results appreciation outdoor active lifestyle brands Core Skills Experience background graphic design video editing social media experience developing paid social performance marketing strong copywriting hooks headlines CTAs understanding how impacts Meta short-form environments analyze results translate data next steps Excellent attention follow-through Why This Role Special own end end not just ideas directly impacts revenue growth shape some best outdoor brands win paid media work focused environment make things happen little bottlenecks live your sweet spot thinking strategically making things intention watching ideas turn directly into growth lead team setting direction making decisions helping other creatives do best work resources support build winning campaigns intentionally scrappily reactively jump in get hands dirty experimenting shaping ideas staying close playful instinctive sharp connect intuition real data clearly seeing how translate outcomes drive businesses The Details role type full-time contract hrs week path W-2 months location Utah USA only remote anywhere utah compensation competitive based experience starting hr start date ASAP

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Job description