Manager, Content and Social Strategy - Boston, MA

Description · The Manager, Digital Content & Experiential Storytelling is a critical role within the · Digital Content & Experience Strategy · organization, ensuring continuity and excellence in enterprise initiatives that strengthen market presence, elevate leadership priorities ...

Job description

Description
The Manager, Digital Content & Experiential Storytelling is a critical role within the
Digital Content & Experience Strategy
organization, ensuring continuity and excellence in enterprise initiatives that strengthen market presence, elevate leadership priorities, and amplify Citizens' sponsorship and corporate and community commitments.

This role serves as the
strategic content partner for Enterprise Sponsorships, and Corporate & Community teams
, translating their priorities into compelling, multi-channel content strategies that reinforce brand trust and enterprise impact. By driving integrated programs across editorial, web, social, video, podcasts, and emerging formats, the Manager safeguards brand credibility, accelerates speed-to-market, and mitigates reputational risk during high-visibility campaigns.

Success is measured through enterprise KPIs, including
brand awareness, consideration, mid-funnel engagement, and conversion-driving traffic
. The Manager combines strategic leadership with operational rigor—owning planning, execution, and optimization for initiatives that shape Citizens' reputation and competitive advantage, while
leading a team to deliver flawless execution
.

Key Responsibilities

• Strategic Content Partnership

• Serve as the primary content partner for Corporate Communications, Sponsorships, and Community teams, translating priorities into compelling, multi-channel content strategies.

• Align content initiatives with corporate reputation, sponsorship activations, and community storytelling to reinforce brand trust and enterprise impact.

• Experiential Storytelling & Amplification

• Transform sponsorships and engagement programs into social-first content and digital experiences that maximize reach and engagement.

• Collaborate with internal teams to ensure activations are fully integrated into content pillars and amplification plans.

• Content & Digital Experience Integration

• Own quarterly and annual content marketing plans for assigned portfolios, delivering data-driven, multi-channel recommendations informed by market insights and business goals.

• Lead execution of complex digital content initiatives, ensuring seamless integration across platforms and alignment with enterprise messaging frameworks.

• Team Leadership

• Manage and mentor a team of content strategists and engagement specialists responsible for executing against enterprise content and experiential strategies.

• Provide clear direction, prioritize workloads, and foster collaboration across marketing, communications, and content pillars.

• Operational Excellence

• Manage workflows, timelines, budgets, and resources with precision, balancing multiple priorities across business lines.

• Guide internal and external contributors, providing editorial standards and best practices to elevate craft and delivery speed.

• Measurement & Optimization

• Define measurement plans, analyze performance, and convert insights into actionable optimizations that improve efficiency and ROI.

Qualifications

• 8–10+ years in digital content marketing, social media strategy, experiential marketing, or integrated marketing roles, with enterprise-scale program leadership.
• Proven experience managing and developing teams.
• Strong project management skills; ability to independently drive projects from ideation to completion while managing multiple priorities.
• Expertise in social amplification, content creation, and digital experience integration.
• Experience with social media, content measurement, and digital analytics platforms.
• Vendor/agency management experience is a plus.

Core Competencies

• Strategic Thinking & Innovation
• Stakeholder Management
• Leadership & Team Development
• Data-Driven Decision Making
• Cultural & Community Awareness

Hours & Work Schedule

• Hours per Week: 40
• Work Schedule: M-F 8-5 In the Boston MA or New York NY office 4 days 1 day remote.

Pay Transparency
The salary range for this position is $108,000x - $161,000 per year, plus an opportunity to earn an annual discretionary bonus. Actual pay is based on various factors including but not limited to the work location, and relevant skills and experience.

We offer competitive pay, comprehensive medical, dental and vision coverage, retirement benefits, maternity/paternity leave, flexible work arrangements, education reimbursement, wellness programs and more. Note, Citizens' paid time off policy exceeds the mandatory, paid sick or paid time-away policy of every local and state jurisdiction in the United States. For an overview of our benefits, visit .

Some job boards have started using jobseeker-reported data to estimate salary ranges for roles. If you apply and qualify for this role, a recruiter will discuss accurate pay guidance.
Equal Employment Opportunity
Citizens, its parent, subsidiaries, and related companies (Citizens) provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, ancestry, color, citizenship, physical or mental disability, perceived disability or history or record of a disability, ethnicity, gender, gender identity or expression, genetic information, genetic characteristic, marital or domestic partner status, victim of domestic violence, family status/parenthood, medical condition, military or veteran status, national origin, pregnancy/childbirth/lactation, colleague's or a dependent's reproductive health decision making, race, religion, sex, sexual orientation, or any other category protected by federal, state and/or local laws. At Citizens, we are committed to fostering an inclusive culture that enables all colleagues to bring their best selves to work every day and everyone is expected to be treated with respect and professionalism. Employment decisions are based solely on merit, qualifications, performance and capability.

Why Work for Us
At Citizens, you'll find a customer-centric culture built around helping our customers and giving back to our local communities. When you join our team, you are part of a supportive and collaborative workforce, with access to training and tools to accelerate your potential and maximize your career growth

Posting End Date: 03/27/2026