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    • Social Media Specialist - Austin, TX - Insight Global

    Insight Global
    Insight Global Austin, TX

    3 weeks ago

    Insight Global background
    Description

    Key Role: Senior Social Media Specialist

    About the Job

    We are seeking a highly skilled Senior Social Media Specialist to support our social media initiatives for a mortgage loan service company. The ideal candidate will have experience in strategizing, planning, and managing social media content, as well as proficiency with tools like Hootsuite, Sprinklr, and Adobe Photoshop.

    Responsibilities

    • Social Media Content Management
      • Develop, manage, and execute daily social media content strategies across all platforms to achieve communications goals and maintain a positive brand image.
    • Social Media Experiences
      • Recommend and build engaging social media experiences that target the right audiences and inform them about our products and services.
    • Content Approval and Update
      • Ensure that all content is approved, accurate, and up-to-date. Maintain corporate websites with fresh, relevant, and engaging content.
    • Social Media Partnerships
      • Collaborate with internal and external stakeholders to implement social media strategies, manage platforms, and administer social media accounts and campaigns.
    • Influencer Relationships
      • Build relationships with online influencers and ambassadors who positively impact the real estate industry.
    • Measurement and Reporting
      • Analyze metrics using measurement tools and identify opportunities for improvement through testing and new initiatives.
    • Insight Summarization
      • Summarize insights and conversations to create actionable reports that drive optimization.
    • Social Media Best Practices
      • Promote and train employees on best practices for social media use and compliance.
    • Platform Monitoring
      • Monitor corporate and external social media outlets and recommend improvements when necessary.
    • Industry Knowledge
      • Stay current on social media trends and integrate them into our overall marketing strategy.
    • Leadership and Guidance
      • Lead and guide other social media specialists, providing direction and support as needed.
    • Mortgage Product Expertise
      • Become familiar with mortgage-specific products, services, licensing, and disclosure requirements.
    • Digital Marketing Support
      • Assist with other areas of digital marketing, including email marketing, website content management, analytics, SEO, and SEM.
    • Advertising Review
      • Review and proofread all advertising materials.
    • Professional Conduct
      • Conduct business in a professional and ethical manner, serving customers and increasing goodwill and profit.
    • Overtime Ability
      • Ability to work overtime when required.

    Requirements

    • Education
      • Associate degree or equivalent from a two-year college or technical school in Communications, Digital Media, Advertising, Marketing, and/or Business.
    • Experience
      • Four plus years of related experience and/or training in developing, managing, monitoring, and analyzing social media platforms for brands in a corporate setting.
    • Skillset
      • Knowledge of professional social media management tools, online forums, and conversation auditing tools (e.g., Hootsuite, Sprinklr, Spredfast, Falcon.io).
    • Writing and Editing
      • Exceptional writing and editing skills for varied audiences, with the ability to communicate clearly and compellingly.
    • SEO and Paid Campaigns
      • Understanding of the impact of social media on search engine optimization (SEO) and paid online campaigns.
    • Communication and Time Management
      • Excellent communication, organizational, and time management skills.
    • Technical Skills
      • Proficiency with MS Office and email.
    • Work Environment
      • Able to sit for most of an 8-hour workday; use hands and fingers to handle or feel objects; reach with hands and arms; talk and hear. Specific vision abilities required by this job include close vision and peripheral vision.
    • Noise Level
      • The noise level is generally moderate.
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