Marketing Communication Specialist - Grand Rapids, United States - tesa tape

Description

Job Description

Job Description

Marketing Communications Specialist

Location:
Grand Rapids, MI

Salary Range:
$64,000-$83,000

tesa tape, the global leader of adhesive solutions, is seeking a

Marketing Communications Specialist

to join our team in Grand Rapids, MI.

The

Marketing Communications Specialist

is a creative, data-driven inbound marketer that owns much of the marketing funnel for our company.

In charge of attracting site traffic, converting that traffic into new leads for the business, and nurturing those leads to close into customers in partnership with sales teams.

As a digital marcom specialist, you will be responsible for telling the world the story of tesa's market segments. You will be expected to be our chief advocate for product-specific sets of features and their benefits. You will actively brainstorm and propose new ideas for inbound marketing campaigns. Additionally, you will be charged with crafting the strategy around the messaging and digital marketing for new launches. You will be knowledgeable about the competitive landscape and help optimize our sales enablement initiatives and collateral. In short, you will give our sales team a competitive edge.


Responsibilities:

Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, eBooks, reports, webinars, infographics, etc.).

Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content
Optimize our marketing automation and lead nurturing processes through email, content, and social channels
Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers

Together with the product and market segment teams, educate both internal and external stakeholders on our segment story, our products' features and their benefits.

Develop content (e.g., sales documentation, product videos, website copy, blog posts, and other forums) to articulate the benefits of our products to the world.

Measure and optimize the buyer journey as it relates to content development and inbound marketing efforts.
Create, manage, and execute multi-channel marketing campaigns that leverage SEO, social media, inbound marketing, email campaigns, and events to grow customer acquisition
Work with our awesome customers to create case studies and customer success stories.

Find our evangelists through relationships with sales reps and via social media, then nurture them and help them promote our cause.

Deliver training and tools to our sales team to help them be more efficient and effective.
Perform competitive benchmarking and help position us to win more customers.
Collect and analyze data that supports our solutions in the market to buyers.
Analyze, optimize and report on key metrics

Qualifications:
BA/BS degree

• 5 years professional experience

English & Spanish preferred
Proficiency in marketing automation or blogging software in order to generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows) into converted customers
Excellent communicator and creative thinker, with an ability to use data to inform all decisions
Experience in digital marketing, product marketing, and/or other relevant position
Excellent written and verbal communication skills
Must be able to work in a collaborative, cross-team capacity
Knowledge in key areas of marketing (SEO, social media, content marketing, email marketing, marketing automation)
Adobe Creative Suite, HTML/CSS preferred
Understand the key measurement tools and analytics
Stay current in marketing trends and news

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