- Lead loyalty strategies for high tenured cardholders including tenured customer journey, customer segmentation, spend and balance growth strategies and optimization. This includes leading cross-functional teams to move efforts forward.
- Identify hyper targeted, general purpose card approach to test-and-learn plans, drive innovation and personalization strategies most effective in driving growth
- Identify segment-level (e.g. Best Customer, Low Engaged, High Transactor, etc)
- Scale learnings for commercialization across the enterprise or future business development efforts
- Provide strategic marketing leadership for multiple client relationships including Walgreens and Verizon, develop playbooks for other client relationships
- Manage direct reports
- Perform other duties and/or special projects as assigned
- Bachelor's Degree or, in lieu of a degree, a high school diploma and 14 years of marketing experience in the credit card or financial services industries.
- A minimum of 10 years of relevant existing customer marketing experience to include:
- Experience in end-to-end consumer marketing including test-and-learn planning, segment marketing and lifecycle marketing
- Marketing leadership skills (analytic and creative) with significant exposure to consumer facing programs/products.
- Experience in cobrand card space/general purpose card space
- People management experience
- Travel as needed (Less than 25%)
- Outstanding communications, relationship building, influencing and collaboration skills
- Ability to develop and implement actionable and measurable plans to drive business results
- Track record of creative problem solving and ability to thrive in a cross-functional environment
- High energy, self-motivated, passionate innovator and customer advocate
- You must be 18 years or older
- You must have a high school diploma or equivalent
- You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
- You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
- New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months' time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 18 months' time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don't meet the time in position or performance expectations).
- Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
- If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at Representatives are available from 8am - 5pm Monday to Friday, Central Standard Time
Vice President, Lifecycle Marketing - Altamonte Springs, United States - Synchrony
Description
Job Description
Role Summary/Purpose:
Come join the Consumer Engagement pillar on the newly created Consumer Engagement and Brand team within the Growth organization. We are a customer-led, innovative and top-talented marketing team that leads enterprise-wide consumer marketing strategies to deepen engagement and loyalty.
The VP, Lifecycle Marketing leader is responsible for enterprise-wide/cross-portfolio strategies for high-tenured (post early engagement) Cardholders, identifying best practices to be leveraged across the business. Additionally, this role provides deep consultative and strategic lifecycle support for some of our largest card accounts as well lead the design of turn-key, off the shelf support. We are looking for a marketing superstar. You have a strong marketing acumen, built from experience creating and executing high-impact marketing campaigns, being well versed in best-in-class strategies and tactics and having a keen eye on the competitive landscape. You think strategically to identify opportunities to drive sales growth while rallying others to get behind you. You will partner closely with client marketing leaders, cross-functional teams and key senior level stakeholders. You will also collaborate with the other team members of the Consumer Engagement team. You have a good understanding of Cobrand and/or general-purpose card marketing and you have an overall will to win in this space.
We're proud to offer you choice and flexibility. You have the option to be remote, and work from home, or come into one of our offices. You may be occasionally requested to commute to our nearest office for in person engagement activities such as team meetings, training and culture events.
Essential Responsibilities:
Qualifications/Requirements:
Desired Characteristics:
Grade/Level: 13
The salary range for this position is 130, ,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.
Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.
Salaries are adjusted according to market in CA, NY Metro and Seattle.
Eligibility Requirements:
Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
Our Commitment:
When you join us, you'll be part of a diverse, inclusive culture where your skills, experience, and voice are not only heard-but valued. We celebrate the differences in all of us and believe that our individual, unique perspectives is what makes Synchrony truly a great place to work. Together, we're building a future where we can all belong, connect and turn ideals into action. Through the power of our 8 Diversity Networks+ ) , with more than 60% of our workforce engaged, you'll find community to connect with an opportunity to go beyond your passions.
This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.
Reasonable Accommodation Notice:
Job Family Group:
Marketing