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- Develop and execute a strategic plan and corresponding roadmap for building/expanding the Marketing Department in alignment with the organization's goals and objectives.
- Establish and implement policies, procedures, and best practices to ensure the efficient operation of the department.
- Collaborate with key stakeholders to develop and refine the company's overall B2B marketing strategy, in alignment with business objectives and market trends.
- Conduct market research and analysis to identify emerging opportunities, technologies, market gaps, and competitive threats.
- Translate market insights into actionable strategies to enhance brand awareness, market positioning, and customer engagement.
- Partner with enterprise peers to research, evaluate, and select marketing vendors based on expertise, capabilities, and alignment with project requirements.
- Build a modern technology enabled B2B demand generation engine to fuel Dent Wizard growth
- Lead the planning, execution, and optimization of integrated marketing campaigns across multiple channels, including digital, social media, email, and events.
- Partner with key stakeholders to proactively define campaign objectives, target audience segments, and key performance indicators (KPIs) to measure campaign effectiveness and ROI.
- Work closely with internal and external partners to coordinate campaign logistics, creative assets, and promotional activities.
- Develop and execute lead generation strategies to attract potential customers and nurture leads through various digital channels, including new product launches.
- Develop sales collateral to support sales process and sales campaigns and improve close rates over time.
- Utilize inbound and outbound marketing tactics such as email campaigns, content marketing, SEO, SEM, social media, and online advertising to generate high-quality leads.
- Collaborate with the sales team to optimize lead qualification processes and ensure seamless lead handoff.
- Design and implement demand generation campaigns aimed at driving service demand and accelerating sales pipeline growth.
- Manage digital marketing initiatives across various platforms, including website, social media, email, and paid advertising, to enhance brand visibility and reach target audiences.
- Optimize digital marketing campaigns to maximize ROI, improve conversion rates, and achieve key performance indicators (KPIs) such as click-through rates, conversion rates, and cost per acquisition.
- Utilize marketing automation tools and CRM systems to streamline processes, track campaign performance, and nurture leads through the sales funnel.
- Plan, organize, and execute various events such as conferences, round tables, sponsorship activities, trade shows, and customer appreciation events that align with overall marketing goals and objectives.
- Define metrics for evaluating the success of events and implement tracking mechanisms and analytics tools to capture data and assess ROI.
- Design, implement, and analyze customer satisfaction surveys to capture feedback at various stages of the customer journey. Utilize survey data to identify trends, measure satisfaction levels, and uncover opportunities for improvement.
- Oversee the development and maintenance of the company's brand identity, ensuring consistency across all marketing channels and touchpoints.
- Collaborate with internal stakeholders to develop compelling brand messaging, visual assets, and marketing materials that resonate with target audiences.
- Monitor brand performance metrics and adjust strategies as needed to strengthen brand equity and perception, including social media performance.
- Partner with HR to develop a comprehensive internal brand strategy aligned with the company's mission, values, and culture, identifying key attributes that differentiate us as an employer of choice.
- Partner with HR to integrate internal brand messaging into recruitment materials, onboarding processes, and employee engagement initiatives.
- Implement strategies to promote our internal brand through various channels, including intranet, employee events, social media, and internal communications.
- Recruit, mentor, and develop a high-performing marketing team, fostering a culture of collaboration, innovation, and continuous learning.
- Set clear goals and performance expectations for team members, providing feedback, coaching, and support to ensure success.
- Foster cross-functional collaboration with sales, pricing, product development, and other departments to align marketing efforts with overall business objectives.
- Bachelor's degree in Marketing, Business Administration, or related field (Master's degree preferred).
- Minimum 10 years experience in strategic marketing roles, with a track record of developing and executing successful marketing strategies in a competitive environment.
- Strong leadership and managerial skills, with the ability to inspire and motivate teams to achieve ambitious goals.
- Strategic thinker with excellent analytical and problem-solving abilities, capable of translating complex data into actionable insights and recommendations.
- Proficiency in marketing analytics tools, CRM platforms, and digital marketing technologies.
- Exceptional communication and interpersonal skills, with the ability to influence stakeholders and build strong relationships across all levels of the organization.
- Ability to thrive in a fast-paced, dynamic environment and adapt quickly to changing priorities and market conditions.
- Continuous viewing from and inputting data to a computer screen.
- Sitting for long periods of time.
- Travel as necessary, <30%.
Director of Marketing - Bridgeton, United States - Dent Wizard
Description
Director of MarketingBusiness Development Bridgeton, Missouri
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Description
Key Responsibilities:
Strategic Planning
Team Leadership and Development:
Position Requirements
Why Dent Wizard? An amazing opportunity to join a growing organization, built on the efforts of hard working, innovative, and team-oriented people.
The compensation offered for this position will depend on qualifications, experience, and geographic location.Base Pay Range:
$125,000 - $175,000. The total compensation package may also include commission or bonus.
We offer a competitive & comprehensive benefit package including:
paid time off, medical, dental, vision, and 401k match (50% on the dollar up to 7% of employee contribution).
For more information on our benefit offerings, please visit our Dealer Tire Family of Companies Benefits Highlights Booklet ) .