Web Analytics Specialist Remote - Dallas, United States - TheWiseSeeker

Description

At The Wise Seeker, we are seeking a Web Landscape Strategist to lead efforts in monitoring external web trends and focus on qualitative/quantitative data gathering and insights.

This role will help our client transition towards a more data-driven approach to web development. The data and insights gathered will inform the overall commercial web strategy within the pharmaceutical industry.


Location:
Philadelphia, PA, US (working Eastern time zone)

Sector:
Pharmaceutical / Bio-techTasksCompetitive web landscape insights gathering and analysis - secondary researchGathering, cataloging and analyzing global and country web-related market researchRegulatory insights gathering, including cataloging of country-level restrictions for webGathering output from CX work as input into commercial web strategyProposal for gathering additional HCP and HCC/patient insights for webAdditional support for web team, as neededRequirementsPrevious healthcare/pharma industry experience (Essential)Experience with data sets, especially competitive intelligence and/or external trendsDigital/Web Strategy/Competitive Intelligence experienceUnderstanding of web analytics, Google AnalyticsSpecific in-house pharma experience as opposed to agencySkillsExperience with competitive analysis toolsIndependent worker and strong collaborator#J-18808-Ljbffr