Senior Content Marketer - San Diego - Animalz

Description

About Animalz
Animalz is a content marketing agency that partners with B2B SaaS companies, venture capital firms, and other tech organizations to drive long-term, sustainable growth through high-quality content.
Our fully remote team of strategists and content marketers delivers content strategies tailored to each customer's goals and context. We pride ourselves on our deep interest and understanding of software products and audiences, our commitment to thought leadership, and our relentless pursuit of mastering our craft.
Our customers include industry leaders like Amplitude, Ramp, and Wistia, as well as high-growth early-stage startups.
About the Role
We're looking for an experienced content writer to join our team at Animalz, with the ability to oversee and execute content strategies for a portfolio of high-growth B2B technology customers across our Enterprise/Campaigns accounts. You'll be responsible for writing compelling, audience-focused content that drives results while working within our proven frameworks.
This role is anchored in writing, with the majority of your time spent producing exceptional content yourself. You'll write thought leadership pieces, blog posts, guides, landing pages, email nurtures, and more, ensuring that pieces adhere to SEO best practices and customer intent. In addition, you'll collaborate cross-functionally with our design, SEO, and freelance teams, and work closely with the Heads of Content to translate strategy into high-quality, shipped work aligned with business outcomes.
What You'll Do

• Write high-performing content-blogs, guides, landing pages, email nurtures, and more-that aligns with SEO best practices and customer intent
• Execute and maintain content strategies developed by Heads of Content, adapting them to evolving customer needs and feedback
• Assign some of the content to and manage freelance writers (for your accounts only), ensuring timely, high-quality delivery for the accounts and strategies you support and write for
• Collaborate with design to create graphics for various deliverables (create design briefs, explain concepts, etc)
• Audit, refresh, and optimize existing content to improve performance across search, conversion, and engagement metrics
• Manage content calendars and delivery pipelines, balancing quality with high-volume output
• Create monthly performance reports for the customers you manage, communicate key results and insights, and ensure content is aligned with customer goals and target outcomes.
• Participate in knowledge-sharing within the team, contributing expertise while learning from others in a collaborative environment
• Contribute to internal initiatives, from researching and piloting new service offerings to improving AI-assisted content workflows

What we're looking for

• 4-6 years of experience in content marketing, preferably in a B2B SaaS or agency setting
• Exceptional Writing Ability: You're first and foremost a writer who produces publication-ready content with minimal revisions. You write with clarity, precision, and strategic insight across multiple formats (from in-depth thought leadership to concise campaign copy) adapting your voice to match different brand personas while maintaining high editorial standards
• Strategic Execution: You can translate an established strategy into consistent, high-quality execution, adjusting tactics based on performance and customer needs
• Customer Insight: You communicate clearly, manage expectations, and build trust with customers through insight and transparency. You're genuinely interested in learning how customers think and what drives their business
• Technical Curiosity: You quickly grasp complex technology, software, and business models, and can explain them clearly and persuasively
• Content Operations: You manage multiple accounts, content types, and contributors while maintaining quality and meeting deadlines
• AI Fluency: You know how to use AI tools to support content workflows responsibly and efficiently, and stay current on emerging best practices
• Analytical Mindset: You use data and customer feedback to improve content performance, measuring what works and iterating throughout the process
• Adaptability & Ownership: You're comfortable navigating ambiguity, trying new tactics or formats, taking initiative, and adjusting your approach when priorities shift

Our Values
At Animalz, our values guide how we show up for our customers, our teammates, and the content we create. We're looking for team members who embody these principles and want to grow within them.

• Value Over Vanity: We measure our success in customer impact, not surface-level praise. We focus on content that drives sustainable, long-term results by understanding and serving our customers' customers.
• Two Steps Ahead: Great work anticipates needs before they arise. We're proactive and strategic, always looking for ways to solve problems before they become blockers.
• Power Source; Not Power Trip: We lead through service, not authority. We energize our teammates and customers, convert obstacles into momentum, and focus on elevating others.
• Pursue Mastery: We believe great work comes from deliberate practice, open collaboration, and constant curiosity. We're always learning, evolving, and testing new approaches.
• Left Brain, Right Brain, Robot Brain: Our best work blends creativity, analysis, and smart use of technology-including AI-to drive meaningful outcomes without sacrificing humanity or voice.
• In the Arena: We're not spectators. We experiment boldly, contribute to thought leadership, and stay immersed in our customers' industries so we can lead from experience, not theory.

Your First 90 Days
Days 1-30: Learn & Integrate

• Complete onboarding and master our tools and processes
• Deep dive into your assigned customer accounts
• Create your first content deliverables with guidance
• Build relationships with your team and customers

Days 31-60: Execute & Own

• Take ownership of 1-2 customer accounts
• Start managing freelance writers and content calendars
• Present your first performance reports to customers
• Contribute to team meetings and internal initiatives

Days 61-90: Drive Impact

• Own content execution for 3-4 customer accounts
• Lead strategy refinements based on data
• Share your expertise and improve our processes
• Demonstrate measurable improvements in content performance for your customers

Working Arrangements
Location: Fully remote, anywhere in the world
Timezone Requirements: We ask for at least 4 hours of overlap with US timezones (EST/PST) to collaborate effectively with our team and customers
Compensation & Benefits
Salary Range: $70,000 - $85,000 USD annually
This role offers competitive compensation with placement within the range based on experience, skills, and demonstrated impact in previous content marketing roles.

• Health & vision insurance (US only)
• 401(k) retirement plan (US only)
• Unlimited PTO policy
• Flexible working schedule
• Wellness stipend
• Team lunch stipend
• Technology stipend
• Learning stipend

Diversity, Equity & Inclusion
At Animalz, we believe diverse perspectives make us stronger. We're committed to building an inclusive workplace where people of all backgrounds, experiences, and identities can thrive. We particularly encourage applications from historically underrepresented groups in tech and marketing, including people of color, women, LGBTQ+ individuals, people with disabilities, and those from varied socioeconomic backgrounds.
Equal Opportunity
Animalz is an equal opportunity employer. We do not discriminate based on race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.