Category Manager _ Golf Apparel - Doral, United States - Coolibar

Description

You have experience managing a golf apparel category and a passionate golfer, join Coolibar in our mission to "Protect the World from Sun Damage".

Our brand is Technical, Elegant, Word Leader in Sun Protection You Wear.
You lead the design, launch of new golf apparel, and manage the business of that category.

As a user centric organization, you start from the user demand or inspiration, and you are responsible for the entire life cycle of golf apparel products and category business.

You report to our Chief Brand Officer and work directly with our Chief Design Officer, our Technical Product Designer team.

Then you partner with our departments of marketing, eCommerce, Amazon, and retailer channels.

Responsibilities

• DEFINE

:

Define product assortment based on User need / Market Demand / Competitive Benchmark / Costing - Price point

SPECIFY

:

product features

fabric and colors within brand colorama and fabric

Fitting target

"product target" wearing test with super users

budget/margin/price/quantities

timeline / project plan
To send all specifications to our Technical Product Development Team to produce a prototype

VALIDATE

:

Approve 3D CAD, prototype compliance with features, fabric and colors, fitting,

Budget, control

Prototype test with super users

CREATIVE:

Copywriting:

product title, description and other assets for marketing to finalize

Photography directions and validation working with marketing

LAUNCH

:

Publish copywriting and photography with eCommerce

Lead Launch/Animate selected channels + Ads + email/SMS + Social + Super Users + Events

MANAGE

:

Analyze KPIs to reorder or adapt:

sales, ratings, returns reasons, customer service

Monitor products on all channels including availabilities including Amazon A+ content, Web cross sell

Follow sell through and alert / propose replenishment and forecast to merchandizing team

Skills

Excel:

proficient with formulas, including pivot table

Gerber


PLM:

you will be trained to specify your new products for our Technical Product Developers

Adobe Illustrator for high level flat sketch

Apparel category management:
3+ years

High ability to multitask.

Acutely organized

Business driven

Work from office 5 days a week.
Travel expectations:
10%

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