Marketing Director - Houston, United States - BLUETTI

Description

Responsibilities:
Lead online and offline marketing activities for Bluetti's home energy storage products, including but not limited to:
Overseeing marketing team to manage social media, PR, KOL collaborations, and TikTok operations.
Developing and executing comprehensive marketing strategies to increase brand visibility and drive sales.
Collaborating with cross-functional teams to ensure alignment of marketing initiatives with overall business objectives.
Analyzing market trends and consumer behavior to identify opportunities for growth and innovation.

• Manage the marketing budget and allocate resources effectively to maximize ROI.
• Develop and maintain relationships with key stakeholders, including media partners, influencers, and industry associations.
• Stay updated on industry trends and best practices in marketing, constantly seeking ways to enhance Bluetti's marketing efforts.
• Provide leadership and mentorship to the marketing team, fostering a culture of creativity, collaboration, and continuous improvement.
• Monitor and evaluate the performance of marketing campaigns, using data-driven insights to optimize results.
• Represent Bluetti at industry events, trade shows, and conferences to promote brand awareness and establish thought leadership.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.
• Proven experience in marketing leadership roles, preferably in the consumer electronics or renewable energy industry.
• Strong understanding of digital marketing channels, including social media, content marketing, and influencer marketing.
• Excellent communication and interpersonal skills, with the ability to build relationships and influence stakeholders at all levels.
• Strategic thinker with a results-oriented mindset, capable of developing and executing effective marketing strategies.
• Analytical skills and proficiency in data analysis tools to measure campaign performance and ROI.
• Creative thinker with a passion for innovation and driving continuous improvement in marketing efforts.

If you are passionate about leading dynamic marketing initiatives and driving growth for a leading renewable energy brand, we encourage you to apply for the position of Marketing Director at Bluetti.

by Jobble

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