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Director of Marketing - San Mateo - Brilliant Smart Home
2 months ago
Description
Key ResponsibilitiesBrand Storytelling & Messaging
Develop and lead brand storytelling strategies that bring our mission, products, and customer experiences to life.
Ensure consistency of messaging across all marketing channels, campaigns, and touchpoints.
Translate complex product capabilities into clear, relatable stories that resonate with both professional and consumer audiences.
Marketing & Demand Generation
Partner with product, sales, and customer success teams to plan and execute comprehensive go-to-market strategies.
Lead launch campaigns that generate buzz, adoption, and measurable business impact for D2C
Build and execute marketing assets and programs to support product positioning, demand generation, and market education.
Social Media & Digital Marketing
Oversee the company's social media strategy, using appropriate platforms to build community, drive awareness, and support business goals.
Lead creation of engaging, high-performing content tailored for each channel.
Monitor analytics, trends, and audience engagement to continually optimize results in collaboration with our agencies.
Leadership & Collaboration
Collaborate with cross-functional teams (product, sales, design, operations) to align on business goals.
Serve as a key voice of the customer, ensuring marketing reflects market needs and insights.
Qualifications
8+ years of progressive marketing experience.
Proven track record of building and executing successful brand and product storytelling.
Strong expertise in social media marketing, content development, and digital campaign execution.
Experience leading new product introductions and go-to-market planning.
Exceptional communication and presentation skills, with the ability to inspire internal teams and engage external audiences.
Data-driven mindset with strong analytical skills to measure performance and ROI.
Experience working in small, growing startups
Experience with smart home and/or consumer electronics
Experience driving D2C sales
Must be able to work from the San Mateo office 3 days a week.
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Director, HCP Marketing
Only for registered members San Mateo
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Director, HCP Marketing
Only for registered members San Mateo, CA
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Director of Online Marketing
Only for registered members San Mateo, California, United States
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Director of Marketing Operations
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Associate Director, Market Access Marketing
Only for registered members San Mateo
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Director of Marketing Operations
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Director, Strategic Marketing
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Director, Marketing Strategy
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Director, Strategic Marketing
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Marketing Director
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Marketing Director
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Only for registered members San Mateo
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Senior Director of Growth Marketing
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Only for registered members San Mateo
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Only for registered members San Mateo
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Marketing Director, Rosetta Stone
Only for registered members San Mateo, CA
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Sr. Director, Product Marketing
Only for registered members San Mateo, CA
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Director of AMER Field Marketing
Only for registered members San Mateo, CA United States
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Director of AMER Field Marketing
Only for registered members San Mateo, CA