- Working closely with the Director of GTM and Key Account Sales team, support the execution of COOP marketing plans supporting Key Accounts.
- Support the Sr. Coordinator by interfacing smaller retail accounts and the sales team to deliver on marketing requests.
- Support the development and lead execution of the retail tool kit of assets supporting all retailers in US and Canada markets.
- Support ideation, coordination and execution of product launch events and key marketing moments .
- Concept and deliver retailer sales incentive programs and monitor sell-through metrics.
- Manage training tool development including Myagi training video development and deployment , creating specific channels and content to support channel and Key Account needs.
- Liaison between field marketing team and Creative - manage, prioritize, and execute incoming requests.
- Manage all billing and PO activities for retail marketing team, including Annual COOP plans for Key Accounts
- Travel to Key Account meetings, staff training and events, as required.
- 2-4 Years of relevant experience in the running or outdoor industry preferred.
- 2+ Years of experience in a sales or marketing related role
- BA or BS degree in Business, Marketing or related field preferred
Altra GTM Coordinator - Denver, United States - VF Corporation
Description
Job Title: GTM Coordinator Role, Key Account
Altra Running, a VF Company
Altra Running is one of the fastest growing running brands in the world. We bring our passion for moving naturally to inspire everyone to lace up, hit the open road or tail, and start moving. We believe that running, walking, and hiking are how anyone can discover more of the world, and more of themselves. We are building an inclusive community with our consumers and within our company, and we are looking for passionate, disruptive, entrepreneurial brand builders to join our journey.
What You Will Do
Our GTM go to market team is critical to our sell-in and sell-through at retail. We create compelling selling materials, retail tools, sales meeting presentations, and channel and account specific plans. You will be supporting the Go To Market Sr. Coordinator, and you'll be a critical partner to the sales and field marketing teams as they sell in each season, and drive sell through in the marketplace, with a focus on Key Accounts.
The ideal candidate
The ideal candidate builds cross-functional relationships, has project management skills to juggle multiple priorities, timelines, deliverables, and unexpected requests. The candidate is able to translate both brand guidelines and retailer needs to create the right creative message and retail tool to grow our brand in the retail environment. The candidate must have strategic understanding and be able to execute the tactics that support that vision.
Responsibilities
Qualifications
Years of Related Professional Experience
Educational Position Requirements
A formal education and subsequent undergraduate degrees are nice to have, but we are most interested in your total experience and professional achievements.
Hiring Range:
$56,160.00 USD - $70,200.00 USD annually
Incentive Potential : This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.
Benefits at VF Corporation : You can review a general overview of each benefit program offered, including this year's medical plan rates on and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.
Please note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.
At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual's race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us VF will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.
Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.
VF Diversity Vision Statement
VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world.VF is an equal employment opportunity/ affirmative action employer of minorities, females, protected veterans and the disabled. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected factor.