Media Director - Dallas - Pluralsight

    Pluralsight
    Pluralsight Dallas

    5 days ago

    Description

    Job Description:Pluralsight is seeking a Media Director to lead the planning, direction, and performance management of paid media across B2B, Brand, and B2C. This role will report into the VP of Revenue Marketing and manage Pluralsight's media agency relationship, help direct and execute integrated media strategies, and ensure best-in-class measurement, optimization, and operational rigor.
    The Media Director will partner closely with Finance and Analytics to balance growth, efficiency, and long-term value.

    They will own media KPIs, performance reporting (including executive-level reporting), and budget management—covering media budgets and overall marketing budget planning, execution, and ownership of the full budget process in partnership with other MLT leads.

    This role also oversees invoicing workflows and accounts payable record-keeping to ensure accurate financial governance and will lead Pluralsight's B2C promotional discount strategy.


    Who you're committed to being:

     You enjoy learning and are open to new ways of doing things.
    • You are not afraid to be yourself, experiment, make mistakes and learn from them, ask questions, or voice your concerns.
    • When communicating you are self-aware, insightful, and proactive.
    • You are a team member first and individual contributor second. You are aware that high-performing teams are only as strong as their weakest link.
    • You believe in continuous improvement and request frequent feedback from others.

    What you'll do:

    *Media leadership and agency management
    Serve as the primary day-to-day lead for Pluralsight's media agency, ensuring strong communication, clear priorities, and high-quality deliverables. Set agency goals, manage scopes of work, and lead regular business reviews, performance readouts, and optimization planning. Ensure media plans align with Pluralsight's full-funnel objectives across B2B, Brand, and B2C.Strategy direction and execution (B2B, Brand, and B2C)
    Help shape and execute integrated media strategies that support Pluralsight's growth goals—driving B2B demand and pipeline impact while scaling B2C acquisition and retention. Partner cross-functionally to translate business priorities into channel plans, flighting strategies, testing roadmaps, and optimization playbooks. Ensure tight coordination between messaging, creative, audience strategy, and channel execution to improve efficiency and performance.Partnership with Revenue Marketing
    Collaborate with Revenue Marketing and GTM leads to ensure media reflects campaign and audience strategies. Integrate media into field, event, and ABM programs with clear performance goals and reporting. Adapt media execution based on evolving business priorities and performance trends.Partnership with Marketing Ops, Analytics and Finance
    Partner closely with Analytics to define measurement frameworks, reporting standards, and attribution approaches; ensure insights drive action. Collaborate with Finance on forecasting, budget governance, spend reconciliation, variance analysis, and ROI narratives complete with actionable insights across B2B, Brand, and B2C. Partner with Marketing Ops, Analytics and Finance in building shared visibility across performance, pacing, and outcomes—ensuring decisions are data-driven and financially sound.Performance management and KPI ownership
    Own media KPIs and performance outcomes across channels (e.g., pipeline impact, CAC/ROAS, conversions, retention, awareness). Lead ongoing testing and optimization (creative, audience, landing experience, channel mix) to improve efficiency and incrementality. Establish dashboards and reporting cadences that provide clarity on performance and drivers. Deliver recurring executive-level performance reporting and insights across paid media, overall marketing spend, and promotional investments. Create clear, decision-ready narratives: results vs. goals, key drivers, risks, tradeoffs, and recommended actions.Budget ownership and financial operations
    Manage media budgets with strong forecasting, pacing, and reconciliation practices. Partner with Finance on governance, approvals, and spend alignment. Oversee invoicing workflows and ensure financial accuracy.B2C promotional discount strategy
    Own and manage Pluralsight's B2C promotional discount strategy, including promo calendar planning, offer design, and performance evaluation. Monitor promotional performance and recommend adjustments to improve conversion and long-term value.

    Experience you'll bring:


    Experience with major paid platforms (e.g., Google, Meta, LinkedIn, programmatic/CTV, YouTube) and modern measurement approaches (attribution, incrementality testing) Experience partnering with Demand Gen, Field, Events, Analytics, and Finance in a matrixed organization. Experience building or improving marketing budget governance and reporting processes.

    Requirements:


    10+ years of experience in paid media, growth marketing, or performance marketing, including ownership of strategy and execution. B2B media experience required. Proven experience managing and scaling a media agency relationship (planning, execution, optimization, budget). Strong track record of KPI ownership and driving measurable outcomes across full-funnel media. Experience managing significant budgets, forecasting/pacing, and translating performance into executive-ready insights. Operational strength with invoicing workflows, approvals, and accounts payable record-keeping. Strong cross-functional leadership and communication skills; able to influence without authority. This is a remote role;
    however, applicants located within 45 miles of our Westlake/Dallas, TX office should expect to work on-site Tuesday through Thursday, with remote flexibility on Mondays and Fridays. This approach enables more effective collaboration, quicker decision-making, and a stronger culture, while still providing flexibility.

    Why you'll love working here:


    We're a blended workplace, where team members work remotely or in a hybrid setup depending on their role and location We're mission driven and guided by our culture pillars We have a strong commitment to diversity and belonging We cultivate a culture of trust, autonomy, and collaboration We're lifelong learners and champion team member growth and advancement We've got you covered - team member benefits include competitive compensation packages, medical coverage, unlimited PTO, wellness reimbursements, Pluralsight subscription, professional development funds and more.
    Pluralsight provides the only learning platform dedicated to accelerating the technology skills and capabilities of today's tech workforce.

    Thousands of companies, government organizations and individuals around the world rely on Pluralsight to support critical technology skill development in areas that are crucial to innovation including artificial intelligence, cloud computing, cybersecurity, software development, and machine learning.

    Pluralsight provides highly curated content developed by vetted technology experts, industry leading skill assessments, and hands on, immersive learning experiences designed to help individuals skill-up faster.

    Physical Requirements:


    This role is primarily performed in an office or home office setting and involves standard computer-based work.

    *EEOC Statement & Accommodations Statement:


    Bring yourself.
    Pluralsight is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, or veteran status. We also consider qualified applicants with criminal histories, consistent with EEOC guidelines and local laws.If you need an accommodation to apply, interview, or perform essential job functions, please visit the to learn how to request an accommodation. Learn
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