Head of Marketing - Portland, OR, United States - Providence Health & Services

Description

This position is accountable for product development and life cycle management from market introduction through obsolescence in all geographies and across multiple lines of business, product lines and multiple distribution channels within a specific operating budget.

This includes proactive and intentional curiosity regarding product level performance by market and provider group and benefit level utilization and the ability to draw insights that will drive top and bottom-line performance.

General duties include market research, competitive analysis, strategic product positioning, product prioritization, pro forma analysis, engagement with the provider community and distribution among multiple channels and other key programs that could affect short and long-term net operating income and share position, while ensuring all activities are consistent with Providence's mission, vision and core values.

This individual will be charged with driving the product development process to lead to innovative products that will differentiate PHP from the competition and drive PHP top line growth while ensuring bottom line performance is met.

Scaling to all Providence regions with multiple high stakes executive stakeholders. Juggling multiple projects and priorities effectively in a highly matrixed organization.
Building and strengthening the role of the product department by understanding and driving strategic initiatives and product priorities.

Leads the product development team for either the consumer and specialty lines of business or commercial lines of business.

Manages the life cycle process for multiple lines of business and multiple distribution channels, managing the budget, scope, resources and timelines.

Manages the day-to-day progress of product development, planning and execution.
Establishes, monitors and remediates key performance indicators and success metrics.
Drives the advancement of product strategies across the organization and throughout PSJH regional executive and leadership teams. Partners with internal analytics team and/or vendors to conduct market research. Identify consumer trends and information to drive market research in advance of competitors and marketplace shifts.
Provides leadership and consultation in analyzing product positioning to assure promotional campaigns and advertising are targeted for success.
Maintains brand integrity across product lines and all other internal and external tactics.

Provides direction and collaboration among multiple functional areas (sales, operations, underwriting, regulatory, public relations, communications), to execute specific product plans across lines of business.

Performs as a health plan leader through active leadership in marketing, product and sales decision-making efforts.
Performance manages as necessary and provides relevant coaching and training opportunities.
Maintains expert knowledge of the local and national health insurance market, products and direction.
Bachelor's Degree
~ 3 years of demonstrated success at leading and managing professional staff.
~ Experience in product development, strategy and concepts creation and driving a product idea through feasibility and implementation phases.
~ Successful P&L management experience
~ Overall business knowledge and holistic general management approach
~ Ability to gain the respect and trust of health plan and PHS senior leadership.
~ Demonstrated success defining and launching meaningful and lasting marketing plans to achieve sales and net operating income results.
~ Ability to demonstrate successful strategic thinking, planning and project management skills.
~ Ability to manage internal and external resources efficiently and effectively.
~ Knowledge and experience working with print media, public relations, trade shows, retail merchandising, collateral, social media metrics and online platforms.
~ Must possess the distinct ability to analyze and present data and recommendations with credibility, achieving the best decision for the short- and long-term viability of the plan.
~ Organized and methodical with the ability to manage multiple tasks at the same time, work well under pressure.
~ Demonstrated ability to grasp and apply financial modeling. Working at our family of organizations means that regardless of your role, we'll walk alongside you in your career, supporting you so you can support others. We provide best-in-class benefits and we foster an inclusive workplace where diversity is valued, and everyone is essential, heard and respected.

additional compensation may be available for this role, such as shift differentials, standby/on-call, overtime, premiums, extra shift incentives, or bonus opportunities.

Job Category:
Product Management & Support

Job Function:
Project/Product Management

Job Schedule:
Full time


Job Shift:
Day

Department: 5018 PRODUCT DEVELOP AND MARKETING OR REGION
Providence Office Park Portland Bldg 1-Portland

additional compensation may be available for this role, such as shift differentials, standby/on-call, overtime, premiums, extra shift incentives, or bonus opportunities.