Marketing Manager - San Francisco - Optiwatt

    Optiwatt
    Optiwatt San Francisco

    1 week ago

    Default job background
    Full time
    Description

    Job Title

    As a Client/Field Marketing Manager at Optiwatt, you will be directly responsible for connecting millions of residential IoT devices to North America's energy generation and distribution systems over the next few years, drastically reducing CO2 emissions and preventing grid blackouts.

    Key Responsibilities

    • Lead the deployment of utility program marketing budgets in specific geographies (big and small, urban and rural) to hit enrollment targets for a device category (EVs, thermostats, etc.) based on sales contracts
    • Manage a broad omnichannel creative pipeline, working to build a template asset library that makes campaigns repeatable, scalable, and successful while tailoring the look and feel to utility communications and brand team feedback
    • Launch and iteratively improve acquisition strategies across the broadest channel mix possible at Optiwatt, touching traditional media (TV/print/web), digital (social, search, app, display), physical (signage, direct mail, EDDM), and field marketing (event, guerrilla, affiliate, referral)
    • Build meaningful, lasting relationships with all utility clients that purchase marketing services from Optiwatt, working to influence sales contracts, set initial expectations, conduct project management, adjust timelines, report on progress, and most importantly, deliver results that impress

    Requirements

    1. Excited to work on any of the following; electric vehicles, smart thermostats, the electric grid, technology, climate change reduction
    2. Proven through work experience in marketing, analytics, product, growth, or related fields
    3. Comfortable with a variety of productivity tools, including excellent knowledge of MS Office and Google Workspace
    4. Knowledgeable of the digital tracking architectures that inform cutting-edge digital conversion campaigns, such as iOS SKAN, MMPs (Adjust/AppsFlyer), Google Tag Manager, Google Analytics, Google Optimize, UTM parameters, deeplinking, and more, and are capable of analyzing and implementing new architectures or solutions to enhance accuracy
    5. Capable of advanced data analysis, including statistical modeling, graphical representation, and KPI reporting, through tools such as PostgreSQL, Python, Data Studio, Amplitude, Mixpanel, Hotjar, and more
    6. Creative and thoughtful, in ideation of novel customer acquisition strategies, specification of physical or digital ads, and development of product enhancements to drive growth
    7. Familiar with operation of push, SMS, and email campaigns through CEPs such as Klaviyo, Braze, MoEngage, or others
    8. Efficient in designing and executing A/B tests, resulting in actionable insights that Optiwatt can either grow from or abandon in minimum time
    9. Highly motivated, target driven, with a proven track record in marketing and a desire to grow yourself within Optiwatt by pulling in work that excites you
    10. Excellent in demonstrating technical, negotiation, and communication skills under pressure
    11. Organized in prioritization, communication, and time management
    12. A natural communicator, able to process customer information, establish rapport, and appreciate feedback
    13. Educated, with a minimum of a bachelor's degree in marketing, business administration, psychology, data science, or a related field (exceptions made for deep industry experience or a proven track record of scrappy success)

    What We Offer

    • Salary range $110,000 to $160,000, plus equity compensation dependent on experience
    • Competitive salaries and benefits rivaling the giants of the tech world
    • Full remote, hybrid, or in-person work options in one of our hubs (San Francisco - CA, Columbus - OH, Minneapolis - MN, Denver - CO)
    • Every other Friday off
    • Flexible work hours
    • Stock options dependent on experience and salary flexibility
    • Performance-based and year-end employee bonuses
    • Healthcare (PPO - Health, dental, and vision)
    • 401k + employer match
    • Unlimited paid vacation/sick leave, including a mandatory 10 days off per year
    • Paid paternity/maternity leave
    • Paid career development opportunities (learn a skill)
    • Annual healthy living expense up to $1500 (50% personal match required)
    • Expensed home office supplies, work travel, team entertainment, etc. as necessary

    {lang_code: en}



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