- Marketing Strategy: Work with business leadership to identify strategic opportunities and design marketing plans to support rapid growth.
- Brand and Messaging: Evaluate existing brand messaging and lead necessary updates, to align with business strategy. Elevate brand awareness among ideal customer base.
- Channel Marketing: Develop and execute channel marketing strategies to drive cross-selling, service and maintenance contracts, and revenue growth through various sales channels.
- Marketing Collateral: Lead creation and deployment of marketing collateral, including updated branding materials, brochures, presentations, and tailored sales enablement materials.
- Content Development: Lead creation of website content, including blog posts, landing pages, product/service information, and multimedia elements.
- Competitor Analysis: Stay informed about industry trends, competitors' strategies, and emerging technologies to identify opportunities for improvement.
- Bachelor's degree in marketing, business, or a related field
- An equivalent combination of education and experience will be considered 8+ years in brand marketing, channel marketing, product marketing, or related field, preferably in B2B manufacturing or industrial products.
- Commercial HVAC, HVAC services, or related industry knowledge is preferred but not required
- Strengthens our team culture by epitomizing our core values
- Firm understanding of B2B marketing dynamics
- Strong communication and presentation skills
- Understanding of marketing principles and branding strategies
- Excellent project management skills, with the ability to prioritize tasks, manage deadlines, and work independently and collaboratively in a fast-paced, dynamic environment.
- A high degree of autonomous decision making while driving buy-in with key stakeholders
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Commercial HVAC Services Marketing Manager - Richardson, United States - Lennox
Description
Company OverviewLennox (
NYSE:
LII) is an industry leader in energy-efficient climate-control solutions founded over a century ago on the principles of integrity and innovation.
Dedicated to sustainability and creating comfortable, healthier environments for our residential and commercial customers while reducing their carbon footprint, we lead the field in innovation with our cooling, heating, indoor air quality, and refrigeration systems.
Job Description
ABOUT THE ROLE:
As the Manager, Marketing - Commercial Services, you will be the key player responsible for the overall marketing strategy and execution for the Lennox National Account Services and Lennox AES business units.
This role is instrumental in developing the go-to-market strategy to grow our HVAC installation, service, accessory, energy management, and recycling / reclaim offerings.
This role collaborates across multiple business units and functional areas, including sales, human resources, and creative teams, and executes the marketing plan through our partner channels, tradeshows, and digital platforms.
In This Role,
Your Responsibilities Include:
REQUIREMENTS:
WHAT YOU BRING TO THE TEAM:
WHO WE ARE:
Our Product Management and Marketing team is a collaborative group of high-performers who pave the way to success for the Lennox Building Climate Solutions segment.
Committed to operating with integrity, we are product experts and strategic marketers who develop creative and innovative solutions.
Together, we strengthen Lennox as a Commercial HVAC industry leader, challenging limits and elevating standards to achieve excellence while cultivating a fun and respectful work environment.
At Lennox, we realize that our greatest assets are our employees. This is why we are committed to providing limitless opportunities for the growth and development of all our employees. We're committed to developing talented people and promoting from within the organization.
This position is a hybrid role working Monday through Thursday in our Richardson, TX headquarters, with the option to work from home on Fridays.
WE VALUE DIVERSITY
Here at Lennox, we believe that diversity and inclusion is critical to our success as a global company, and we seek to recruit, develop, and retain the most talented people from a diverse candidate pool.
Our goal is to build workplaces that reflect the communities where we live and work, support the growth and development of each team member as they strive to reach their full potential, and empower them to be their authentic selves.
Lennox is an equal opportunity employer.#LI-Hybrid
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