Paid Media Senior Manager - Huntersville, United States - HomeFront Brands

Description

Company:
HomeFront Brands


Job Title:
Paid Media Senior Manager


Work Location:
Huntersville, NC


Job Overview:

As the Paid Media - Senior Manager, your primary focus will be on leading partner media agencies in building and optimizing digital media campaigns for both individual franchisee locations and brand campaigns to achieve specific performance objectives, such as generating leads, building brand awareness and/or driving website traffic.

You will need to be proficient at analyzing and reporting on data, identifying trends and making data-driven recommendations to improve campaign performance and ROI.

Key Responsibilities:

Campaign Strategy and Planning:
Lead partner media agencies in development and execution of paid media strategies and plans that are aligned with overall franchisee and corporate marketing objectives and target audiences
Collaborate with cross-functional teams to understand business goals and incorporate them into paid media plans
Day-to-day management of relationships with partner media agencies

Data Analysis & Campaign Optimization

Collect, organize and analyze media campaign performance data sets from various partner agencies
Identify and report on patterns, trends and insights to inform and refine campaign optimization strategies
Develop and implement optimization strategies to improve the effectiveness of media campaigns, through efforts such as adjusting targeting parameters, refining ad creative, reallocating budget allocations to high-performing channels and/or audience segments, etc
Work with creative teams to develop compelling ad creatives and copy that align with optimization strategies
Conduct A/B testing to optimize ad elements for improved performance
Collaborate with Homefront Brands' internal Analytics team to ensure proper attribution in CRM systems

Performance Reporting

Provide regular reports designed to communicate key performance metrics, such as number of leads generated, conversion rates, cost per leads (CPL), return on ad spend (ROAS), and other relevant KPIs

Media budget management

Set and manage monthly media spending and budget allocations for individual franchisees and corporate entities
Monitor spending patterns, identify opportunities for cost savings or efficiency gains, and make recommendations for budget allocation based on performance data and ROI objectives


Qualifications:
Bachelor's degree in Marketing, Advertising, Business, or a related field
6+ years of experience in Paid Media and/or Performance Marketing
Proven experience in managing paid media campaigns, with a strong track record of achieving campaign objectives through data-driven optimization efforts
Experience working on multiple brands, franchise brands preferred
In-depth knowledge of digital advertising platforms, including Google Ads, Meta, LinkedIn Ads, and others
Analytical mindset with proficiency in data analysis and reporting tools
Strong communication skills and the ability to collaborate with cross-functional teams
Certification in relevant advertising platforms is a plus


Benefits:
Generous 401(k)

Matching:
HFB provides a robust 401(k) plan with a 100% match for the first 3% of an employee's contributions and a 50% match for the next 2%

Comprehensive Health Coverage:
Access to health insurance to ensure the well-being of our team members
Employer Contribution to


HSA:
HFB contributes towards the Health Savings Account (HSA), promoting financial health

Dental and Vision Coverage:
Enjoy the benefits of dental and vision insurance for a complete healthcare package

Life Insurance:
HFB provides life insurance coverage, demonstrating our commitment to the security of our employees

Company Performance Bonus Plan:
In addition to competitive salaries, employees are eligible for a bonus plan based on company performance
Paid Time Off (PTO): Take advantage of our PTO policy to maintain work-life balance and recharge

Paid Holidays:
Celebrate 11 paid holidays throughout the year, giving you time to relax and enjoy special moments

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