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- Acting as a key partner for the client and internal teams by implementing conceptual data frameworks and developing effective marketing and creative strategies
- Evaluating new online and offline data opportunities to improve marketing activities across insights, targeting, measurement
- Lead the development of learning agenda, test designs and measurement strategies to create new & actionable insights
- Lead the creation and presentation of strategic reporting deliverables to senior internal and client stakeholders
- Fostering creative thinking around how we use data, and we could use data to solve unique business challenges in support of all Marketing activities (Media, Creative, CRM, and eCommerce).
- Managing efficient execution of projects, including the implementation of best practices
- Expanding client work, including building recommended approaches and scope
- Building a collaborative team environment, including participation in department-wide training efforts and fostering employee career growth
- 7-9 years of experience in analytics or strategy with an advertising agency, management consulting company, or ad tech company
- Strong experience in creative effectiveness analytics, inclusive of 3p solutions and measurement methodologies to evaluate creative across paid and owned channels
- Deep collaboration with strategy, account and media teams across deliverables (e.g. planning, creative development cycles, reporting)
- Strong client relationship and communication skills, with experience managing multiple projects across teams
- Strong analytical, critical thinking, and problem solving skills
- Knowledge of digital data and measurement tools (Adobe Target, Kantar Brand Lift, Suzy, Site Analytics, Digital Pixel/Tagging, etc...)
- A four-year college degree; advanced degree is a plus
- Passion for online advertising and emerging trends in the digital landscape
- The ability to thrive in a fast-paced and deadline-driven environment
Associate Director, Data and Analysis - Chicago, United States - Digitas
Description
Job Description
:As an Associate Director, you'll guide teams in driving strategic data-driven growth. You'll work to surpass client goals through brand campaigns, acquisition campaigns, site optimization, and/or online testing strategy.
Day-to-day, your role includes:
Qualifications
We're looking for strong, impactful work experience, which typically includes:
Got what it takes? We'd love to hear from you