Social Media Marketing Specialist - Austin, United States - BeaconFire Inc.

Description

BeaconFire is urgently looking for an experienced Social Media Specialist in the dynamic Consumer Packaged Goods (CPG) industry for our client. The ideal candidate will be passionate about social media, have a keen understanding of digital marketing trends, and possess excellent communication skills. As a Social Media Specialist, you will be responsible for developing and implementing social media strategies to enhance brand awareness, engage our audience, and drive traffic and sales..

Location: Austin, TX

Type of Employment: Full-time

Industry: Consumer Packaged Goods (CPG)

Responsibilities:

• Develop and Execute Brand Strategies: Work hands-on to craft brand messages and ensure a cohesive brand identity across all platforms, setting and pursuing strategic goals.
• Create and Manage Social Media Content: Engage with the community by creating and managing content, monitoring analytics, and adjusting strategies based on performance metrics to enhance audience engagement.
• Actively Manage Website Content: Write and optimize SEO-friendly content while collaborating closely with web developers to enhance site functionality and user experience, ensuring the website reflects the brands standards.
• Support Product Packaging Consistency: Collaborate with design and production teams to ensure that packaging designs align with brand standards and market trends, contributing to the product's visual and functional appeal.
• Lead and Participate in Influencer Marketing and Strategic Partnerships: Directly manage relationships and coordinate campaigns to maximize brand exposure and engagement, leveraging both new and existing partnerships.
• Produce Marketing Communications Materials: Handle the creation of marketing materials such as digital content, brochures, and press releases firsthand, maintaining consistency and alignment with the brands overall message.
• Regularly Analyze Marketing Initiatives for Effectiveness: Personally oversee the collection, analysis, and reporting of data to measure the success of marketing efforts and to inform and refine future strategies.
• Maintain company presentation standards and assist in the visual quality control of marketing materials, including oversight of third-party designs.

Requirements:

• Bachelors Degree in Marketing, Business, Communications, or related field.