- Execute, manage, and optimize media campaigns and programs for WSJ both independently and in support of managers.
- Handle daily campaign maintenance and optimizations including audience updates, budget pacing, and creative flips.
- Run the campaign QA process to ensure accurate implementation and pacing.
- Regularly report on campaign performance to cross-functional teams and answer internal questions regarding their status and performance.
- Collaborate closely with internal acquisition, creative, brand, and operations teams to ensure campaigns are executed on time, meeting their deadlines.
- Monitor campaign and media channel performance,ensuring that campaign goals are met and providing post-campaign reports.
- Stay informed on industry trends, competitive landscapes, and new technologies impacting digital marketing.
- Identify areas of opportunity.
- Demonstrate diligence, attention to detail,l and adherence to budgets
- Maintain and organize campaign-specific materials.
- 1+ years of digital media experience (this can include internships and co-ops) with a focus on paid media.
- Hands-on experience building and managing digital paid media campaigns on platforms including, but not limited to, Google, Bing, Meta, Twitter/X, LinkedIn, Reddit, and Snapchat.
- An understanding of:
- media channel KPIs across Display/SEM/Social
- campaign analysis
- reporting
- how to ensure paid media campaigns adhere to budgets
- A fundamental understanding of paid media channels as well as experience in their corresponding ad managers.
- An interest in emerging media channels and opportunities.
- The desire to help drive innovation for global brands.
- A pro-active, self-starter mindset and excellent communication skills, with experience seeking out and building the necessary relationships to achieve success.
- Excellent time management skills and the ability to work effectively in a fast-paced environment.
- A passion for journalism, publishing, and/or financial news (preferred, but not required.
- Comprehensive Healthcare Plans
- Paid Time Off
- Retirement Plans
- Comprehensive Insurance Plans
- Lifestyle programs & Wellness Resources
- Education Benefits
- Family Care Benefits & Caregiving Support
- Commuter Transit Program
- Subscription Discounts
- Employee Referral Program
Paid Media Associate, WSJ - NEW YORK, United States - Dow Jones
Description
Job Description:
About Our Organization:
Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world's largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, America's largest newspaper by paid circulation; Barron's, MarketWatch, Mansion Global, Financial News, Investor's Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).
About the Role:
We are seeking a hybrid Paid Media Associate to support Wall Street Journal (WSJ). This new hire will report to the Associate Director, Paid Media, WSJ, and work in our midtown Manhattan office three days each week.
This role focuses on driving new subscribers for WSJ by supporting the WSJ Paid Media team from strategic planning, execution, optimization, and analysis of digital marketing campaigns globally. The ideal candidate will have experience building performance-driven campaigns on platforms including, but not limited to, Google, Bing, Meta, Twitter, LinkedIn, Reddit, and Snapchat.
You Will:
You Have:
Our Benefits
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All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .
Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at Please put "Reasonable Accommodation" in the subject line. This inbox will not be monitored for application status updates.
Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.EEO/AA/M/F/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.
Business Area: Dow Jones - CMO - Marketing
Job Category: Marketing & Product Management
Union Status:
Union role
Pay Range: $40,000 - $160,000
We recognize that attracting the best talent is key to our strategy and success as a company.As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates.The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.
Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.
For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce..
Req ID: 41056