- Oversee management staff and workflow in the department
- Provide constructive and timely feedback
- Manage a full-service marketing team that includes, graphic design, corporate communications, social media, media buying and analytics, brand management and tradeshows & events
- Oversees the daily workload of the Marketing team including external agencies.
- Provides constructive and timely performance evaluations.
- Makes decisions on hiring, discipline, and termination.
- Prepare and execute global marketing strategies, vision, initiatives, and campaigns.
- Ensure targets and timelines are met.
- Create marketing initiatives that will drive sales.
- Partner with executive team to create, execute and measure initiatives.
- Prepare materials and present them to Executive Leadership and Board of Directors as requested.
- Develop and execute digital marketing spanning all web, SEO/SEM, marketing database, email, social media, and advertising campaigns.
- Measure and report performance of all marketing campaigns and assess against goals (ROI and KPIs).
- Identify trends and insights and optimize spend and performance accordingly.
- Research and analyze target vertical markets to develop strategic and tactical plans to grow the business.
- Analyze competitive landscape.
- Manage a staff of up to 10 professionals and outside agencies in different countries.
- Able to use analytics to drive marketing results.
- Proven track record of establishing positive relationships.
- Able to synthesize data and information, telling a "story" that makes sense and matters to target audiences.
- Customer centric business leadership style to develop new innovative solutions that meet market demands.
- Detail oriented with ability to work quickly and efficiently on several projects at a time in a fast-paced environment.
- Possess strong business and financial acumen.
- Resolves conflict and facilitates changes productively.
- Able to influence and create trust.
- Excellent time management skills with the ability to meet deadlines and initiatives.
- Self-motivated with excellent analytical and critical thinking skills.
- Excellent communication (both written and oral), organizational and interpersonal skills.
- Proactive work ethic and a positive attitude.
- Detail-oriented; strong organizational skills, and an entrepreneurial attitude.
- Ability to work independently and operate in an open and fluid environment.
- Has an interest in technology, science, and growth stage environments.
- High IQ/EQ with a strong business acumen.
- Exceptional communication and organizational skills at all levels; able to advocate and obtain necessary buy-in for programs, can set up scalable processes/programs.
- Data-driven. Can point to tangible, measurable results in brand awareness, engagement, etc.
- Creative and innovative, yet pragmatic.
- An inspirational leader and mentor who is energized by growing others' careers and knows how to motivate a team.
- An undergraduate degree in Marketing, Communications, or related field preferred, but not required.
- Ten (10) plus years of work and management experience in Marketing in B2B, and B2C arenas.
- Expert level of experience using the latest marketing strategies, technologies, and trends.
- Significant experience creating and aligning sophisticated multi-year marketing roadmaps and growth strategies.
- Track record of delivering accelerated growth through integrated multi-channel campaigns.
- Significant experience leveraging the right digital and mobile marketing tools to drive results.
- Proven experience in new product go-to-market initiatives.
- Extensive experience managing resources to create meaningful and measurable impact.
- Satellite or telecommunications industry experience is a plus, but not required.
- Able to sit for long periods of time
- Able to work remote
- Able to travel as needed
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Senior Director, Global Marketing - Covington, United States - Globalstar
Description
Job Summary:Are you an outstanding leader in Marketing with Business to Business, Commercial IoT, and Terrestrial spectrum experience looking for a new opportunity with a global company? Do you want to be part of a team that is keeping people around the world connected? If you answered yes to these questions, then this is YOUR opportunity.
The Senior Director of Global Marketing will lead the development and execution of Globalstar's global marketing strategies including its consumer and commercial areas of business as well as new revenue streams centered around emerging technologies in the telecommunications sector. This individual will work directly with the VP of Global Marketing and Sales to ensure management and implementation of all marketing efforts, including strategy, vision, new product launches and annual department budgets are successful. This position requires excellent organizational skills, ability to ensure deadlines are met and objectives are achieved. Previous experience in global strategic B2B marketing is a must. The ability to thrive in a fluid and dynamic environment is critical.
Supervisory Responsibilities:
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR c)
