- Serve as the communications lead for all product announcements, coordinating across all groups, owning the analyst and media strategy and the development of related press and analyst materials.
- Shape/refine product narratives in collaboration with internal stakeholders to strategically differentiate and highlight technology innovations and market position.
- Collaborate with regional and functional communications leads and PR agencies to drive positive product media coverage and mentions in traditional and social media.
- Lead the global strategic and day-to-day industry analyst relations program to ensure positive placement in key industry analyst reports, blogs and other materials.
- Strategically expand the analyst relations program by identifying and building relationships with future of work, global employment, employer of record and HR industry analysts
- Own the strategy and content development for regular analyst touchpoints, including email updates, virtual briefings, in-person meetings and hosted analyst days.
- Serve as a product evangelist internally and externally through offline and online channels, including social media, relevant online communities, industry events and more.
- Own the product awards product in partnership with other members of the communications team.
- Contribute to presentations and content for product-related speaking opportunities and presentations.
- Monitor and share relevant industry analyst coverage to contribute to internal communications and sales enablement content (e.g., newsletters, company meetings).
- Contribute to quarterly communications and marketing dashboards and reporting.
- Master's/bachelor's degree in communications, business, marketing, psychology, sociology or other relevant fields
- Experience managing and expanding analyst relations programs.
- Experience writing product materials and announcements for B2B cloud companies, HR tech and/or fintech experience preferred.
- Experience as a primary external communications partner with product and product marketing teams in B2B cloud companies.
- Interest and ability to learn, write and master complex product and technology messaging.
Senior AR and Product PR Manager - Remote, United States - Globalization Partners.
2 weeks ago
Description
:G-P is looking for a Senior AR and Product PR Manager responsible for enhancing and raising awareness of G-P's product suite with industry analysts, influencers, reporters and the market. Reporting to the Director, Communications, this leader will be responsible for leading industry product communications initiatives including analyst relations, product announcements, product-related speaking opportunities and product awards. This role will serve as a subject matter expert and product evangelist serving on the communications team and working closely with product marketing and product teams.
What You'll Do:
What We're Looking For:
The annual gross base salary range for this position is $, to $,. Actual compensation for this position may vary and will depend on multiple factors including relevant qualifications, experience, education and geographic location. This position is also eligible for an annual bonus dependent on various factors, including and without limitation, individual and company performance in addition to base salary.
G-P values its employees and offers excellent benefits and perks including generous paid parental leave, flexible time off, flexible spending accounts, medical Insurance, dental Insurance, vision Insurance, k, and sabbatical after 5 years of service.
We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act.
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