Marketing Manager, Healthcare Industry - United States - Logitech

    Logitech
    Logitech United States

    4 days ago

    Description

    Logitech is the Sweet Spot for people who want their actions to have a positive global impact while having the flexibility to do it in their own way.
    Location:
    Logitech is proud to support a hybrid work culture. This full-time role will be open to hybrid candidates based near our locations in San Jose, CA; Irvine, CA; Camas, WA; Dallas, TX; Miami, FL and Toronto, Canada. We will also consider exceptional remote candidates in other offsite US locations.
    Team & Role:
    Join one of Logitech's fastest-growing teams as we accelerate our success building innovative technology solutions for our customers. We're seeking a dynamic, seasoned marketing professional to play a pivotal role driving Logitech's expansion in the healthcare industry vertical by bringing a deep understanding of the IT decision-maker audience and leading global marketing efforts for this vertical. In this newly created role, you will craft strategic marketing and communications plans and content and collaborate with cross-functional teams to elevate Logitech's position in the marketplace.
    Your Contribution:
    Be Yourself. Be Open. Stay Hungry and Humble. Collaborate. Challenge. Decide and just Do. Share our passion for equality and the environment. These are the core behaviors and values you'll need for success at Logitech.
    In this role, you will responsible for:

    • Marketing strategy and planning: Create marketing strategies and campaigns to deepen customer penetration within health care customers and achieve marketing and business objectives in collaboration with cross-functional colleagues.
    • Audience insights and trends: Provide deep insights into the target IT decision maker buyer and influencer audiences for health care providers and systems, buying process and considerations, and stay abreast of the latest health care technology procurement regulations and trends to inform marketing, communication, and product portfolio development in collaboration with Insights colleagues.
    • Foundational material creation: Including messaging, personas, competitive positioning and customer journeys.
    • Content plans and creation: Craft compelling marketing content and collateral such as thought leadership white papers, product datasheets, digital advertising assets, webinar/event presentations, and sales enablement materials to be activated across a range of touchpoints such as email, website, paid advertising, events, etc.
    • Channel marketing: Develop impactful programs for critical partners in collaboration with colleagues in Channel Marketing and Sales.
    • Industry partnerships: Identify and engage with key industry and alliances partners and influencer communities in collaboration with partnership marketing and business development colleagues.
    • Performance monitoring and optimization: Monitor and analyze performance across campaigns to drive continuous improvement in marketing efforts in collaboration with Marketing Analytics.
    Key Qualifications:
    • Exceptional relevant B2B vertical marketing experience in the technology sector
    • Deep understanding of and experience marketing to the IT decision maker buyer audience for health care providers and systems
    • Channel marketing experience
    • Team/interpersonal: ability to collaborate and influence across functions and groups in a complex, growing organization and with external agencies and partners
    • Ability to translate insights into impact: build plans, identify and execute the highest impact ideas and tactics to achieve business objectives
    • Communication: excellent writing, editing, presentation and public speaking skills
    • Strong analytical skills
    • Track record of delivering exceptional business results
    • Willingness to travel up to 15%
    • Bachelor's degree preferred or equivalent industry experience
    #LI-CT1
    #LI-Remote
    This position offers an annual salary of typically between $ 130K and $ 236K dependent on location and experience. In certain circumstances, higher compensation will be considered based on the business need, candidate experience, and skills.
    Across Logitech we empower collaboration and foster play. We help teams collaborate/learn from anywhere, without compromising on productivity or continuity so it should be no surprise that most of our jobs are open to work from home from most locations. Our hybrid work model allows some employees to work remotely while others work on-premises. Within this structure, you may have teams or departments split between working remotely and working in-house.
    Logitech is an amazing place to work because it is full of authentic people who are inclusive by nature as well as by design. Being a global company, we value our diversity and celebrate all our differences. Don't meet every single requirement? Not a problem. If you feel you are the right candidate for the opportunity, we strongly recommend that you apply. We want to meet you
    We offer comprehensive and competitive benefits packages and working environments that are designed to be flexible and help you to care for yourself and your loved ones, now and in the future. We believe that good health means more than getting medical care when you need it. Logitech supports a culture that encourages individuals to achieve good physical, financial, emotional, intellectual and social wellbeing so we all can create, achieve and enjoy more and support our families. We can't wait to tell you more about them being that there are too many to list here and they vary based on location.
    All qualified applicants will receive consideration for employment without regard to race, sex, age, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.
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