Growth Demand Generation Associate - San Francisco - Rippling

Description

About Rippling

Ensure you read the information regarding this opportunity thoroughly before making an application.

Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system.

Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365—all within 90 seconds.

Based in San Francisco, CA, Rippling has raised $1.4B+ from the world's top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock—and was named one of America's best startup employers by Forbes.

We prioritize candidate safety. Please be aware that all official communication will only be sent from @ addresses.

About the role

We're looking for a Growth Demand Generation Associate to power high-velocity, high-quality campaign execution across New Logo (NLS) and Cross-Sell (XS). This person will sit at the intersection of Demand Gen, Growth, Lifecycle, PMM, and Marketing Ops to transform strategic direction into compelling copy, assets, and channel-ready campaigns that resonate with our buyer personas.

If you're a marketer with strong creative instincts, excellent copywriting skills, and the ability to rapidly ship and iterate campaigns across channels, this is the role for you.

What you will do

• Creative Development & Copywriting
  
• Write high-converting email sequences, ads, landing page copy, nurture content, in-product messaging, webinar follow-ups, and other assets across NLS and XS.
  
• Translate persona insights, product value props, and campaign briefs into compelling messaging for HR and Exec buyers
  
• Build creative variations for A/B and multivariate testing across paid, email, and DG programs.
  

Campaign Execution Across Channels

• Own end-to-end execution of creative-led demand gen campaigns, partnering closely with Growth, PMM, Content, and sales teams.
  
• Produce multi-asset campaigns rapidly, ensuring cohesion across email, ads, LPs, and creative.
  
• Support webinar repurposing and content flywheels — helping turn live events into evergreen, multi-channel assets.
  

Experimentation & Iteration

• Partner with PMM, sales, content and growth stakeholders to develop hypotheses, run creative experiments, and iterate messaging at speed.
  
• Use performance data to refine copy and creative direction across paid social, nurture, in-product surfaces, and funnel stages.
  

Cross-Functional Collaboration

• Collaborate with PMM, sales, content and sales teams to operationalize broader marketing strategies.
  
• Convert strategic direction into polished marketing outputs.
  
• Partner with our Campaign Ops team to ensure smooth campaign setup, segmentation, tracking, and reporting infrastructure.
  

Content & Asset Production

• Maintain a library of reusable assets (ad copy, email modules, positioning blocks, nurture flows) to scale XS and NLS campaign velocity.
  
• Repurpose webinars, guides, research snippets, and product updates into high-performing assets across channels.
  

Performance Insights & Optimization

• Monitor performance dashboards with support from Marketing Ops and RevOps, synthesizing insights into actionable creative improvements.
  
• Iterate campaign elements using both quantitative performance data and qualitative signals (persona resonance, SDR feedback, customer insights).
  

What you will need

• 4+ years of experience in demand generation, content marketing, lifecycle marketing, product marketing, or similar roles within B2B SaaS or high-growth environments.
  
• Strong copywriting ability with examples across email, ads, LPs, and multi-channel creative.
  
• Ability to turn strategic direction into high-volume, channel-ready creative execution.
  
• Understanding of ToFu, MoFu, and BoFu funnel dynamics and how messaging shifts across them.
  
• Experience with experimentation frameworks (A/B testing, creative iteration, messaging tests).
  
• Familiarity with marketing automation tools, CMS platforms, and basic segmentation principles.
  
• Strong project management skills and ability to execute quickly across parallel workstreams.
  
• A proactive, scrappy, iterative mindset — comfortable working in ambiguity and moving fast.
  

Additional Information

Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics, Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email

Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. xhmxlyz For office-based employees (employees who live within a defined radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role.

The pay range for this role is: 81, ,000 USD per year (US Tier 1)