Digital Marketing Manager - New York - Friends of the Israel Defense Forces

    Friends of the Israel Defense Forces
    Default job background
    Full time
    Description

    Job Title

    Summary:

    FIDF is searching for a Digital Marketing Manager to join its Marketing Team. This role will be responsible for managing, developing, and activating targeted email campaigns to increase donor onboarding, engagement, retention, and satisfaction.

    Key Responsibilities

    • Manage and develop targeted email campaigns to boost donor engagement and retention.
    • Write compelling and conversion-focused email copy, ensuring storytelling excellence while adhering to deadlines.
    • Utilize data-driven insights to segment lists and personalize content based on donor behaviors, preferences, and lifecycle stages.
    • Conduct A/B testing to optimize email performance metrics, including open rates, click-through rates, and conversions.

    Requirements

    • 5+ years of experience in digital marketing, advertising, email campaigns, and/or copywriting in a digital agency environment.
    • A portfolio showcasing digital marketing work.
    • Strong understanding of digital marketing principles and best practices.
    • Exceptional writing skills with the ability to craft engaging content in diverse voices and styles for varied audiences.

    Attributes

    • Productive: Efficient and deadline driven.
    • Collaborative: A team player who prioritizes the greater good.
    • Creative: Committed to delivering innovative and impactful work.


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