Regional Sales Manager - Los Angeles

Only for registered members Los Angeles, United States

1 month ago

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Job summary

We are seeking a Regional Sales Manager (RSM) to lead a hybrid direct and national sales agency model within an assigned region. This role is accountable for delivering regional KPIs through a combination of direct retailer engagement and sales agency leadership.

This role requires a confident, externally facing sales leader who can influence retailers directly, set clear direction for agency partners,
and translate national strategy into consistent in-market results.
  • Serve as the primary Heartland representative for regional retailer calls and field-level customer relationships
  • Lead retailer meetings focused on execution, distribution, merchandising,
    promotions,and issue resolution
  • Reinforce Heartland's brand strategies,selling stories,and expectations directly with retail partners
  • Sales Agency Leadership Direct and lead Heartland's national sales agency partner within the assigned region Set clear priorities,& data analysis Performance Tracking Reporting Insights Own regional scorecards dashboards tied to defined KPIS Analyze execution data retailer feedback to identify trends risks opportunities Communicate clear actionable insights corrective actions internal stakeholders agencypartners Cross-Functional Partnership Act as the field-execution liaison between retailers,sales agencies,internal teams National Accounts Marketing Category Management Supply Chain Provide field input into customer strategies innovation readiness go-to-market planning Ensure agendyfield-readiness new items resets promotional programs Training Communication Capability Building Lead onboarding ongoing trainingforagencyleamsHeartlandsbrands tools,priorities Deliver consistent communication tothe-field reinforcing focusexecutionaldiscipline Share best practices wins across regions What You Bring Required Qualifications Bachelor degree required Years CPGsales or fieldsalesleadership experience Proven experience operating inahybriddirect/sales-agency model Strong capability confidence leadingdirectretailer callssrepresenting manufacturer Deep understanding retail-execution selling-fundamentalsKPM management Ability influencer align drive resultswithout sole-reliance-direct-authority Willingness travel extensivelywithinassignedregion Preferred Experience Experience supportingnationalbrand portfolios multiple-retail channels Familiarity retailexecutiontooltstore-audit-platforms&field-reportingsystems Experience partnering closelywithNational-Account-Managers categoryteams Key Competencies Strong external presence customer credibility Clear decisiveleaderaccountability-mindset Execution-focused high attention todetaill Data-driven-problem-solverwho turns insights-action Collaborative-partnertbuildstrustretailer-agencyinternal-teams
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