Email Marketing Specialist - Brea, United States - Champions Group Holdings

Description

Job Description

Based in Orange County, CA, Champions Group is a nationwide leading provider of essential home services specializing in heating, air conditioning, and plumbing services. With the mission to maintain long-term relationships with its customers, Champions Group is dedicated to delivering timely, high-quality services across a comprehensive suite of HVAC, plumbing and electrical products.

Champions Group Holdings includes brands from across the country, including Adeedo, ASI, Bell Brothers, Fetch-A-Tech, HELP, Hobaica, Howard Air, Jet, JW Plumbing Heating and Air, M and M Heating, Cooling, Plumbing & Electrical, Moore Home Services, ProSkill Services, Scottsdale Air, Seatown Electric, Plumbing, Heating & Air, Service Champions, Service Wizard, Sierra Air, Swan Plumbing, Heating & Air Conditioning and Timo's Air Conditioning & Heating.

Our company is looking for a talented Email Marketing Sr. Specialist at our Brea, CA location. Our company continues to grow at a rapid pace, and we are looking to reinforce our digital marketing team with a knowledgeable, detail and process-oriented individual.

As the Email Marketing Sr. Specialist, you would work with other team members to plan and execute email initiatives to our current client and club base as well know how to target different segments of the customer journey with engaging messaging.

Responsibilities:

• Execute an email marketing strategy across multiple brands aligned with respective goals to drive revenue and response.
• Build email response dashboards to quickly identify successes and trends.
• Create regular reports on key metrics and status to management.
• Create email workflows across different campaign initiatives.
• Execute email campaigns including list identification, list pulls and executing full campaigns.
• Collaborate with the marketing team to set up engaging customer journeys and drip campaigns, setting up logic and flow through.
• Work closely with agencies and creative team to develop a bank of successful email campaigns using HTML, CSS, as well as several ESP's like Hubspot, Mailchimp, Constant Contact, iContact, and Service Titan.
• Perform A/B testing to improve performance.
• Manage and update client data within the database(s).
• Track multiple campaigns at once, reporting on status and planning.
• Stay abreast of industry best-practices including CAN-SPAM and CCPA laws.

Qualifications:

• 3+ years of experience in executing email marketing managing multiple campaigns and brands simultaneously.
• Extraordinarily detail oriented and process oriented.
• Knowledge of email marketing best practices and experience with conversion-oriented design and copy (subject lines, messaging, list management/segmentation, deliverability, and CAN-SPAM/anti-spam laws.
• Knowledge of basic web languages preferred (HTML/CSS, Wordpress) as well as an eye for design
• Knowledge of basic FTP Client like WinSCP, Filezilla, etc.
• Knowledge of Email Marketing Tools (Hubspot, Mailchimp, iContact, Constant Contact, etc.)
• Experience with Hubspot and Service Titan Marketing Pro a big plus
• Experience preferred with Photoshop, Illustrator, and other Adobe Creative Cloud products
• Excellent verbal and written communication skills.
• Excellent project management skills.
• Education: BA/BS degree or equivalent experience preferred

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