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Abbott Laboratories company Alameda, United StatesAbbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medic ...
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HCP Omni Channel Marketing Manager
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Sr. Manager, US HCP Marketing - South San Francisco, United States - Cytokinetics
Description
Cytokinetics is a late-stage biopharmaceutical company focused on discovering, developing, and commercializing first-in-class muscle activators and next-in-class muscle inhibitors as potential treatments for debilitating diseases in which muscle performance is compromised and/or declining.
As a leader in muscle biology and the mechanics of muscle performance, the company is developing small molecule drug candidates specifically engineered to impact muscle function and contractility.
In this exciting role, the Senior Manager, US HCP Marketing, aficamten will not only have a significant impact on the continued and future success of our US business at Cytokinetics, but also the lives of those living with this challenging disease.
This role will develop and execute, through in-depth understanding of HCPs, a cohesive plan to execute market development, design and build brand engagement and prepare for the organization's first product launch.
As Senior Manager, you will play a critical role in driving the Market Development strategy, ensuring the development and implementation of content, and partner and deliver excellence via congress engagement and omni-channel execution as measured by a robust KPI framework.
Lead the execution of the Market Development strategy to effectively convey key messages to target audiences by collaborating with cross-functional teams to ensure alignment with broader organizational goals
Oversee the development of creative and breakthrough content that resonates with the target audience, including ensuring consistency of messaging across various channels and touchpoints
Partner closely on the development and execution of media investment strategies to maximize reach and engagement, in partnership with Omni-channel Digital Lead
In collaboration with media and research/analytics partners, establish a robust measurement framework to evaluate the impact and success of marketing initiatives.
Lead a fully integrated multichannel market development campaigns to drive engagement of key stakeholders
Collaborate with internal teams (Digital, Medical, Corporate Communication, Patient Advocacy) and external vendors to ensure a seamless user experience
Manage the internal legal, regulatory, and medical review and approval of new materials to enable responsible and compliant HCP communications
Manage budgets and closely monitor performance, ensuring cost-effective delivery of all programs and supporting agencies/vendors
Create a hard-working, inclusive and supportive team culture. Fostering a culture that celebrates and values a team of diverse experiences and backgrounds and elevating team potential through collaboration and clear communication
Domestic travel up to 20%
Our employees come from different backgrounds, and we celebrate those differences.
We are looking for the best candidates for our open roles, but do not expect applicants to meet every qualification in order to be considered.
If you are excited about what you could accomplish at Cytokinetics and believe you can add value to our team, we would love to hear from you.
QualificationsBachelor's Degree is required with 8+ years of pharmaceutical experience with focus on US/global marketing and brand management
MBA or other advanced degrees is preferred
Demonstrated ability to develop HCP marketing strategy and execute/measure promotional campaigns
Experience in rare disease and/or oncology in creating unique HCP experiences preferred, including ETASU REMS implementation and working with specialty pharmacies
Pharmaceutical sales and/or sales management a plus
Strong understanding of legal and regulatory environment in pharmaceutical promotions, pharma industry guidelines, and other compliance-related issues
High-level strategic thinking, with the ability to translate customer insights into actionable marketing strategy
Strong analytical and critical thinking skills, demonstrated ability to be a proactive thinker and to embody a solution-oriented mindset
Proven self-starter, able to work independently, able to handle full workload across multiple projects
Collaborates seamlessly across functions to build effective working relationships and align on strategy and execution
High level of self-awareness and understanding of the importance of self-monitoring behavior for continuous improvement
Demonstrated success working collaboratively in a matrix environment and building sustainable and collaborative relationships with internal and external customers
Ability to articulate and convey complex data and information concisely to internal and external stakeholders
Excellent written and verbal communication skills
Salary pay range:
$180,000 - $220,000. Actual salary at the time of hire may vary and may be above or below the range based on various factors, including, but not limited to, the candidate's relevant qualifications, skills, and experience, as well as the service line and location where this position may be filled.
Please review our
General Data Protection Regulation (GDPR) policy
PRIOR to applying.
Our passion is anchored in robust scientific thinking, grounded in integrity and critical thinking.
We keep the patient front and center in all we do – all actions and decisions are in service of the patient and their caregivers.
We champion integrity, ethics, doing the right thing, and being our best selves.Please visit our website at:
Cytokinetics is an Equal Opportunity Employer
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