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Product Marketing Manager - Middleton, United States - Esker U.S.
6 days ago
Description
Job TypeFull-time
Description
As a Product Marketing Manager, you will be responsible for generating leads for Esker's Accounts Receivable solution suite.
You will leverage several marketing channels including email, content promotion, digital events, and more to fill the lead funnel with quality leads and then nurture those leads through the sales process.
The ideal candidate is growth-minded marketer with prior B2B lead generation experience in email marketing, content promotion and marketing automation, excellent writing skills and an aptitude to quickly learn the digital tools in our tech stack.
Employee Benefits
Student loan repayment assistance
Flexible work schedule, summer hours, and work from home options
Profit sharing options
Paid time off for community outreach and volunteer opportunities
Yearly stipend for employee wellness, hobbies, or educational activities
Dog-friendly work environment
Competitive salary and benefits package
Responsibilities
Own US strategy for Esker Accounts Receivable demand generation: targeting, messaging, promotion, content, nurturing, reporting and budgeting
Execute marketing programs (email, webinars, content promotion, etc.) to drive key business metrics including leads, marketing-qualified leads, sales qualified leads, opportunities and revenue
Drive content creation and promotion strategy for effective thought leadership through late-stage lead progression
Work with third party vendors to promote content and messaging to relevant audiences
Inform website copy and messaging decisions – including proper calls to action and content strategy
Perform ongoing database analysis on trends, successes, response rate, conversion rates, lead funnel progression, marketing influence, etc.
Segment and leverage the marketing database to launch efficient and effective email programs
Manage budget and conduct ROI analysis on marketing spend
Create the strategy for nurturing leads through a mix of helpful content and other calls-to-action
Work together with product management, sales, external influencers, and industry experts to develop effective, timely and relevant messaging
Optimize engagement from marketing efforts to increase the lead conversion rate
A/B test and continually measure the performance of marketing messaging and content
Requirements
Think you're Esker's ideal candidate? Here's what we're looking for:
Minimum 3+ years of experience in B2B marketing, SaaS marketing a major plus
Proven success with email marketing, lead nurturing and marketing automation platforms (Marketo a plus)
Experience with CRM systems a plus)
Excellent writer and communicator
Strong analytical skills and data-driven thinking
Aptitude for funnel reporting, ROI and KPI tracking, budget management and planning
Growth mindset to grow revenue from marketing efforts
Who We Are
Established in 1985, Esker has grown into a leading provider of AI-driven process automation software with over 650 employees and 1,400 customers worldwide.
Companies such as Arizona Cardinals Football Club, Whirlpool, Sony, Trek, Heineken, and many more use our cloud-based solutions to run more efficient and cost-effective business processes, improve customer and supplier relationships, increase employee productivity and morale, and enhance global visibility, scalability and compliance.
Esker operates in five continents with global headquarters in Lyon, France, and two U.S. locations in Madison, WI, and Denver, CO.Come as You Are
Esker is an equal opportunity employer that celebrates diversity and is committed to maintaining an inclusive and mutually respectful work environment.
race, color, national origin, religion, age, sex, sexual orientation, gender identity or expression, pregnancy, disability, medical history, military or veteran status, and any other characteristic protected by applicable law.
Salary Description$68,700 - $85,900 + incentive
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