Director of Paid Media - Charlotte, NC

Only for registered members Charlotte, NC, United States

2 weeks ago

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Job summary

We're looking for an analytical, innovative paid media leader to help us scale customer acquisition efforts for a Fortune 50 client in the telecommunications and entertainment industry. This role will oversee Paid Social strategy, execution, and KPI attainment, as well as management and development of a team of analysts.

Responsibilities

  • Own end-to-end paid media strategy, including channel roadmap, testing frameworks, and measurement approach,
  • Evaluate tradeoffs across growth efficiency user experience to inform investment decisions prioritize initiatives with the highest long-term impact.
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