Manager, Brand Tech Marketing Sites - New York - Capital One

    Capital One
    Capital One New York

    1 week ago

    Capital One background
    Description

    As a Manager, Brand Tech Marketing Sites, you will lead the development strategy for a system of websites that support Capital One's tech marketing goals.

    You will work closely with marketing strategy partners within and outside Brand to evolve the current website strategy that supports driving awareness and education around Capital One's technology leadership in service of both product growth and talent objectives.

    Responsibilities

    • Oversee the web strategy for the Tech Site, the Capital One Software site and additional sites in the system of websites that support Capital One's tech marketing goals.
    • Create and execute intent-specific website strategies to support campaigns, events and other business needs as part of the marketing channel mix (e.g. new landing pages, updates to existing pages & structure, etc.)
    • Manage a wide range of stakeholders and work diligently to gather website intent/needs, understand their priorities and develop the roadmap, including the development of new experiences and experimentation to optimize the experience for prospects and customers
    • Lead technical SEO strategy and partner with content SEO strategists & site platform team to increase organic search rankings and traffic leveraging agency partners as needed

    Requirements

    • Bachelor's degree or military experience
    • At least 3 years of experience in a website management role
    • At least 5 years of experience in a digital marketing role

    The estimated annual salary for this role in New York City is $147,800 - $168,700.

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