Director of Offline Media - Austin - Fliff Inc

Description

Overview

Fliff unpacks sports gaming into social, free-to-play games for all types of sports fans. We\'ve built a social sports gaming experience that allows users to compete for leaderboard positioning, to achieve badges and build their status within the game. We are pioneering play-for-fun sports gaming, with our flagship social sportsbook experience that includes sweepstakes promotions and loyalty rewards. We provide sports fans with fun, engaging, and free-to-play alternatives to real money gaming. Fliff is redefining the sports gaming experience by blending the fun of social play with the thrill of real-money competition. What began as a pioneering social sportsbook has evolved into a multi-vertical platform that is the fastest growing brand in sports gaming. As we continue to expand, we're building a world-class ecosystem of sports gaming experiences that span social, sweepstakes, and real-money formats — giving every type of fan a way to play, compete, and connect.

The Role

Fliff is seeking a Director of Offline Media to own, scale, and optimize our offline and upper-funnel media channels. This role will be responsible for driving measurable growth through television, OTT/CTV, streaming video, audio (terrestrial radio, podcasts, streaming audio), and out-of-home (OOH) media.

This is a highly strategic and analytical role for a proven media leader who understands how to deploy offline media in a performance-driven, incremental, mobile-first business. The ideal candidate has deep experience bridging brand and performance (branded response), strong fluency in measurement, experimentation and incrementality, and a track record of scaling offline channels with accountability to business outcomes.

Why This Role Matters

As Fliff continues to scale nationally, offline media plays a critical role in:

• Expanding reach efficiently beyond digital walled gardens
• Accelerating brand awareness and trust in regulated or compliance-sensitive environments
• Driving incremental lift in app installs, engagement, and revenue
• Creating durable, defensible growth channels at scale

This role will be central to building Fliff's next phase of growth by transforming offline media into a predictable, scalable acquisition and brand engine.

Key Responsibilities

• Offline Media Strategy & Planning: Own the end-to-end offline media strategy across:
• Linear TV
• OTT / CTV / Streaming TV
• Online video beyond paid social
• Terrestrial radio
• Podcast and streaming audio
• Audio sponsorships
• Out-of-home (billboards, transit, place-based, and emerging formats)
• Develop integrated media plans aligned with Fliff's growth goals, seasonality, and product roadmap
• Balance brand-building and performance objectives with clear hypotheses and learning agendas
• Execution & Channel Ownership: Lead campaign planning, buying, optimization, and scaling across all offline channels
• Manage external media agencies, vendors, and partners with a strong bias toward transparency and performance
• Identify and test new scalable offline channels and placements
• Lead creative process and fresh, new creative working cross-functionally in the organization
• Measurement, Attribution & Incrementality: Own offline media measurement frameworks, including:
• Incrementality testing
• Geo-based lift studies
• MMM collaboration
• Brand lift and awareness studies
• Partner closely with Analytics, Growth, and Product teams to connect offline exposure to downstream outcomes (installs, engagement, revenue)
• Continuously improve attribution models and decision-making confidence for offline spend
• Budget & Performance Management: Own and manage a significant offline media budget (+$30m)
• Set clear performance benchmarks and efficiency targets by channel
• Make data-driven decisions on scaling, reallocating, or pausing spend
• Cross-Functional Leadership: Partner with Creative, Brand, Performance Marketing, and Product Marketing to ensure messaging is optimized for offline formats
• Align with Legal and Compliance teams to ensure all offline advertising meets regulatory standards
• Act as the internal subject-matter expert for offline and upper-funnel media

What Success Looks Like

• First 30 Days: Audit existing offline media efforts, partners, and measurement approaches
• Establish clear channel strategies, testing roadmaps, and success metrics
• Launch or refine incrementality and lift testing frameworks
• Within 6 Months: Build a scalable, repeatable offline media engine with clear ROI signals
• Demonstrate measurable incremental impact on growth and brand metrics
• Successfully scale one or more offline channels into core growth drivers
• Become Fliff's internal authority on offline media effectiveness

Ideal Background & Experience

• 8–12+ years of experience in media strategy, planning, and buying
• Deep hands-on experience with TV, OTT/CTV, audio, and OOH
• Proven track record of scaling offline media in a performance-oriented environment
• Strong experience with measurement, experimentation, and incrementality
• Background in high-growth consumer, app-based, or DTC businesses strongly preferred
• Experience navigating regulated or compliance-heavy industries is a plus

Critical Competencies

• Offline media expertise with modern, data-driven rigor
• Strong analytical and quantitative skills
• Ability to operate at both strategic and executional levels
• Comfort managing large budgets and external partners
• Excellent cross-functional communication and influence
• Bias toward testing, learning, and continuous optimization

What Makes This Role Hard (and Exciting)

• Offline attribution is imperfect — this role requires judgment, experimentation, and conviction
• Balancing brand impact with performance accountability
• Scaling channels that historically move slower than digital
• Operating in a regulated category with evolving media constraints

Benefits

• Competitive compensation package, including base salary, benefits, and equity.
• Unlimited/Flexible paid time off.
• Health benefits, including medical, dental, vision, and generous parental leave.
• Employee-sponsored 401(k).

Perks

• $500 work-from-home stipend + Equipment & Accessories.
• Work Remotely.
• Opportunity for professional development in a dynamic, global setting.
• A supportive, collaborative, and knowledge-driven workplace. An engaging and challenging role with the freedom to innovate and develop effective solutions.

We are a multinational company with our headquarters based in Philadelphia, and offices in New York, Austin, and Sofia, Bulgaria. Wherever we are in the world, we pride ourselves on being a close-knit, focused team that is welcoming and friendly, and the work that we do is always interesting and rewarding.

Our Values

Welcoming and Friendly We want to reflect the diversity of the cities we serve. By creating an inclusive culture where everyone can thrive, we'll make Fliff better for employees and customers alike.

Lively and Creative We respect and value each other's ideas, experience and expertise. There is no such thing as a bad idea; only ideas that are executed and ideas that are discarded after consideration.

Stimulating and Rewarding We know bright minds love a challenge, and we understand your desire to see your hard work pay off. We'll make sure your daily tasks align with your career ambitions as we grow together.

Equal Employment Opportunity Statement

Fliff is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Join Our Team

If you\'re ready to be part of an exciting, innovative, and dynamic team, apply now to help shape the future of sports gaming with Fliff.

Important Notice

The privacy and security of applicant information is paramount and we take fraud attempts very seriously. Please note that Fliff will never ask for payment or personal financial information during the application process. All legitimate job opportunities can be found on our official career site. Please be cautious of communications and links that come from non-company email addresses.

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