- Work to support new business lines and expansion opportunities, such as Grocery and Beauty, through thoughtful, strategic, multi-channel CRM strategies
- Manage end-to-end development and execution of email and in-app campaigns.
- Create adhoc campaigns as well as detailed customer journey flows with actionable trigger points to drive conversion and engagement based on customer insights
- Create the strategy and framework for the rapid testing in CRM channels
- Be responsible for tracking your initiatives, reporting progress out to team proactively and identifying next steps from campaign learnings
- Establish a strong working relationship with cross functional stakeholders in our Product, Marketing Operations, Analytics and Strategy teams
- Stay current on marketing best practices in email and push notifications, sharing learnings and insights regularly with the broader marketing team
- 4+ years experience in customer retention marketing, customer engagement, or CRM operations
- Results-oriented with an exceptional track record of developing profitable retention programs and exceeding performance targets
- Highly motivated with an entrepreneurial spirit and ability to work independently, while also able to build strong internal relationships and consensus on initiatives
- Passion for customer experience and increasing the value of customers
- Strong analytical skills; able to create data-driven marketing strategies and campaigns end to end
- Strong stakeholder management and interpersonal skills
- Bachelor's degree or equivalent experience; Master's degree a plus
- Basic knowledge of SQL, HTML and data visualization platforms (e.g. Tableau, Periscope) are nice-to-haves
Associate Manager, Consumer Retention Marketing, New Verticals - New York, United States - DoorDash
Description
About the Role
We are looking to bring on a strategic, solution-oriented, and creative retention marketer to join the New Verticals retention team. In this role, you will focus on launching and iterating on CRM programs that drive growth and retention for emerging lines of businesses on DoorDash. The ideal candidate is able to think big picture and ideate on the Cx lifecycle in one moment, and seamlessly transition into the weeds of campaign execution and reporting in the next. They have experience building consensus with cross-functional teams, building trusted relationships with cross functional partners, and excel at making data-informed decisions to accomplish campaign and business objectives.
Key areas of support include: creating and maintaining campaigns & workflow strategy for New Vertical efforts, including offer, cadence, and audience testing; analyzing the impact of initiatives on key business metrics like order rate rate and revenue; creative ideation & iteration, including creative optimization w/ the help of internal creative resources; consulting and overseeing strategy for various Cx workstreams. In this role, you will collaborate with all parts of the business (strategy & operations, brand, product marketing, analytics) and with our Retention team to create and execute strategies that engage and retain active customers on emerging lines of business at DoorDash.
You will report to our Manager of Lifecycle on New Verticals. Once our offices reopen, we expect this role to be hybrid with some time in-office and some time remote
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