Director - Paid Media - Modesto - GALLO

Description

Overview

Job Req ID:106861

Job Type: Full-time

Work Category: Hybrid Telecommute

Application Close Date: 03/13/2026

Sponsorship: Not Available

Compensation: $ $305500

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We are GALLO

We\'re a family-owned company with a 90+ year legacy, that\'s consistently recognized as a Glassdoor "Best Places to Work." We have 130+ brands in our total alcohol beverage portfolio including wine, malt, spirits, and ready-to-drink beverages. We\'re home to the #1 wine and spirits brands in the U.S. - Barefoot Wine & High Noon and are the official sponsors of the NFL, NHL, UFC, and PGA of America.

View our Corporate Values and Mission Statement here.

What You\'ll Do

We\'re hiring a Director of Paid Media to set standards of media excellence and lead the strategy, execution, and partnerships that accelerate GALLO\'s new media vision. You will manage multi-million-dollar media investments, guide agency and technology partner relationships (Google, Meta, X, Snap, Pinterest and more), and champion integrated paid media across search, paid social, marketplaces, commerce, and CRM to drive measurable business outcomes.

You will build and scale a test-and-learn culture by advancing measurement, leveraging AI-driven tools, and embedding data-informed audience strategies into precision activation. Working closely with insights, analytics, social, PR, creative, and commerce teams, you\'ll translate audience segmentation into personalized messaging and performance plans, evaluate nontraditional media opportunities, and secure leadership buy-in for full-cycle paid media initiatives.

This role requires a strategic operator who can simplify complexity, influence cross-functional partners, and evolve systems, policies, and best practices for buying media online and offline. You\'ll coach and grow a high-performing team, nurture publisher and technology relationships to win innovative programs and competitive terms, and steward enterprise-level processes that maximize return while protecting brand standards. If you\'re excited to lead paid media innovation at scale, influence enterprise media strategy, and deliver measurable business impact, we want to hear from you-apply today.

What You\'ll Need

• Master\'s degree plus 8 years of public relations, media, creative agency, brand/corporate communications, sales, or brand marketing experience reflecting increasing levels of responsibility; OR Bachelor\'s degree plus 10 years of experience in media areas, media strategy, brand marketing, or growth marketing with experience in managing substantial media budgets.
• Experience working with Media agencies
• Deep expertise in upper and mid funnel media planning (video, CTV, audio, OOH, partnerships, digital media.
• Experience managing large multi-channel paid media campaigns that deliver a cohesive brand experience.
• Leadership experience managing and developing high performing teams across media strategy and analytics.
• Experience leading the dialogue and negotiations with the heads of media properties
• Experience managing and negotiating contracts with external vendors.
• Required to travel both domestically and internationally up to 25% of the time.
• Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation. This may be in addition to travel requirements, if applicable, as listed in this job description.
• Required to be 18 years or older. This may be in addition to other age requirements, if applicable, as listed in this job description.

How You\'ll Stand Out

• Master\'s degree in Communications, Public Relations, or Marketing plus 12 years of agency management experience reflecting increasing levels of responsibility; OR Bachelor\'s degree in Communications, Public Relations, or Marketing plus 14 media areas, media strategy, brand marketing, or growth marketing with experience in managing substantial media budgets.
• Experience working in an eCommerce/DTC company
• Exceptional proficiency and ability to work with and analyze large data sets accurately and efficiently.
• Knowledge of both federal and state laws as it relates to alcohol beverage promotions.
• Exceptional storytelling and communication skills; ability to influence executives and cross functional partners.
• Experience demonstrating team building, leadership and mentoring skills.

Our Benefits & Perks

We are committed to providing competitive compensation, perks, and a culture that supports your well-being. Benefits depend on your work category and may include medical and dental coverage, 401k plans, profit sharing, pet insurance, company holidays, access to an employee wine shop, and more Additional information will be provided before your first interview.

The Fine Print

• The Company does not sponsor for employment-based visas for this position now or in the future.
• Actual compensation paid within the range will be determined by factors such as the education, experience, knowledge, skills and abilities of the applicant, internal equity, and alignment with market data. In addition to the salary, this position may be eligible for bonuses, incentive plans, or participate in tasting room tip pools, as applicable.
• This position will be based in the location(s) specified in the job posting with an option for occasional telecommuting. You will be expected to live within a commutable distance.
• It is the Company\'s policy for job postings to be open to internal candidates for a minimum of 5 days and to external candidates, if applicable, for a minimum of 3 days.

Gallo\'s policy is to afford equal employment opportunities to all applicants and employees and not to discriminate on the basis of race, traits associated with race, including but not limited to, hair texture and protective hairstyles (such as braids, locks, and twists), color, national origin, ancestry, creed, religion, physical disability, mental disability, medical condition as defined by applicable state law (including cancer and predisposing genetic characteristics), genetic information, marital status, familial status, sex, gender, gender identity, gender expression, sexual orientation (actual or perceived), transgender status, sex stereotyping, pregnancy, childbirth or related medical conditions, reproductive health decision making, age, military or veteran status, domestic violence or sexual assault victim status, or any other basis protected by applicable law. Nor will Gallo discriminate based on a perception that an individual has any of the foregoing characteristics or is associated with a person who has, or is perceived to have, any of those characteristics.

Gallo will comply with state and local laws prohibiting discrimination for lawful out-of-work behavior, such as off-duty use of cannabis away from the workplace (subject to federal and state law exceptions), the existence of non-psychoactive cannabis metabolites in hair, blood, urine, or other bodily fluids as determined by a drug screening test (subject to federal and state law exceptions).

We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gallo is committed to providing reasonable accommodation for candidates with disabilities in our recruiting process. If you need any assistance or accommodation due to a disability, please let us know at

Gallo is enrolled in the Department of Homeland Security\'s E-Verify program and will use the program to verify the employment eligibility of all newly hired employees as required.

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